Do you think you have SEO figured out? You probably do because you are a marketing genius, and already know everything there is to know about it. But guess what? Search has changed again.
Do you think you have SEO figured out? You probably do because you are a marketing genius, and already know everything there is to know about it. But guess what? Search has changed again.
Are you sick and tired of hearing about content marketing? Does it sound like the latest buzzword, and you are waiting it out? Something new will take its place soon, right? If so, I’m sorry to tell you, but you are wrong!
Content is not a fad. It is a cornerstone of inbound marketing practices today. The Content Marketing Institute reports that 76 percent of B2C marketers currently engage in content marketing, and 76 percent plan to produce more content in 2016 than this year. If you’re not using content as a key part of an integrated marketing approach, let me assure you, you should be. In order to get started, let’s get you up to speed on the basics.
If you are a B2C marketer with an inbound component, you’ve probably poured your heart and soul into creating engaging content that will delight your customers. You’ve worked hard to build up a storehouse of quality pieces, but how much thought have you given to what happens next? What should you do after your prospect downloads that very first piece of content?
Here’s the one very important thing you should NOT do. After your prospects engage with that first eBook or whitepaper, don’t pat yourself on the back and forget about them!
When it comes to content creation, B2C marketers usually fall into one of two categories.
1. Do-It-Yourself Don
OR
2. Resources Reece
Feeling nervous about developing your own content for B2B marketing? Have you exhausted all options for procrastinating content creation? Indeed, we’ve all been there at some point. The good news is that you have a secret weapon. You have unlimited access to an expert. Who you ask? Well I’m talking about you of course!
You and your colleagues know your products, services, and how to solve your customers’ problems better than anyone else. You’ve researched their habits and needs and are in tune with what they want. Put that expertise to use developing content that engages them.
Imagine a client walks into Don Draper’s office and says, “What is newspaper advertising, and why should I care?” Preposterous, right? But here I am, asking you the same question about content.
Any marketing expert will tell you that content is king in today’s digital marketing world. In fact, 88 percent of B2B marketers currently use content marketing. Despite the prevalence of B2B content marketing, I suspect that many business leaders don’t fully understand the meaning of content, and all that it can do for your business.
You are hearing all about Content! Content! Content!
But what is it? What does it really mean?
Let’s talk about content and about digital and traditional marketing. The “Content Monster” has taken the marketing world by storm, but if you really think about it, content has always been around. We’ve always needed it. Whether it’s a pithy ad to air on television, a thirty second radio spot, or the launch of your business website, promotion requires content. It’s a buzzword now because everyone needs it. Content ultimately drives traffic to your website and educates prospects and existing customers.
So maybe we convinced you to start a blog with our blog about reasons to blog for the financial industry. If so, you have made a decision to direct 50% more traffic to your website and attract 4.5X more leads than you had before. We think this is a very smart decision. Now that you are on your way to being a blogging maven, we want to share with you how to do it the right way. Let's talk about some content and general blogging tips and best practices for your finance blog.
There are several ways that Inbound marketing can be superior to traditional stand-alone outbound strategies. These include its lower cost, analytic insights and the ability to deliver highly targeted messages. However, none of that matters if your consumers don't respond to it. Unlike older marketing strategies, inbound marketing relies on high quality content. To achieve success, this content must provide enough value to hold consumers' attention.
