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Showing posts by topic: Content Marketing

February 27, 2024

What is Content Marketing?

As a marketing professional, I use the term, "content marketing" multiple times a day. Rarely have I ever paused...

January 25, 2024

Phasing-Out of Third-Party Cookies: Insights From Marketing Technology Expert Alex Moore

I’ve been following the third-party cookie news headlines for what seems to be a long time. However, all the...

January 24, 2024

Automated Email Marketing for Higher Ed - Your Job Just Got Easier

Last week, I posted a blog about how great marketing automation is for higher education. I wanted to give a...

January 16, 2024

Customer Journey Mapping

There is fierce competition for your customers’ attention. The stats online as to how many ads consumers are...

December 19, 2023

Writing Like a Content Marketer

You remember college term papers. It was terrific, hand-wringing, teeth-gnashingly tough to sit down and pound...

December 12, 2023

Framework for Developing Your Own B2B Marketing Content

Are you feeling a bit anxious about creating content for your B2B marketing? Have you exhausted all your options...

November 29, 2023

Think like a Customer-Why all Content Doesn't Matter

There are several ways that Inbound marketing can be superior to traditional stand-alone outbound strategies....

November 14, 2023

Psychographics in Higher Education: A Tailored Approach for HBCUs

Imagine stepping into a world where the statistics on a spreadsheet transform into vivid stories, a world where...

October 16, 2023

Content Strategy: How to Use Topic Clusters

We have all been through enough Google algorithm and technology changes to know that once we think see have...

October 9, 2023

B2B Content Marketing: What is Content and Why Do We Care?

Imagine a client walks into Mad Men's, Don Draper’s office and says, “What is newspaper advertising, and why...

October 5, 2023

AI in Marketing Content: 3 Ways to Approach and Apply AI in Writing

You’re scrolling LinkedIn, and something eery falls over you. The voice of your favorite thought leader just...

September 12, 2023

Unlocking Success: The Role of Storytelling in Elevating HBCU Recruitment and Enrollment

Historically Black Colleges and Universities (HBCUs) stand as pillars of the Black community, offering a rich...

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