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Why KPI's? How to Determine Which KPI's you should be Tracking

For any marketing activity to work you need two things: A marketing strategy and ways to measure success. That success is imperative not only for proving to your boss you are doing something, but also for ensuring you're not wasting time and money on strategies that don't work for your business. Unfortunately, it's not always clear what KPI's you should be measuring or why. Marketing Specialist Kelly Buck and Jon Repp delve into the reasoning behind variable metrics and selecting the right KPI for your platform and objective.

 

 

Client Relationships

 Hi! I’m Melissa and I’m an account manager here at Stratagon. I wanted to talk a little bit about agency and client relationships and why it’s key to work hand in hand together for better success.

As a strategic partner, Stratagon is an extension of our clients. It’s important that your agency plays an integral role in your business strategy and is influential in driving business results.

The Blender: Seamlessly Integrating Visuals and Content

Creating engaging content for your audience is a team effort- and as the way users engage with content continues to evolve, so do marketers' strategies. Graphic Designer Emily Butler and Content Specialist Catherine Whitaker paired up for this episode of The Blender.

The Sprocket: Hubspot's Performance Analytics Interface

 

With the wealth of data available to marketers nowadays, we all appreciate clean visuals and streamlined interfaces that prioritize usability when looking at analytics. Hubspot's latest update to their performance analytics interface is not only easier on the eyes but ensures that data is more digestible for ease of use. Inbound Marketing Associate Justin demoed a few key updates in this video.

Tech Talk: Facebook's Algorithm Changes

 

Have you noticed a decrease in organic traffic on Facebook since their drastic algorithm changes? As digital marketers, we've certainly noticed a difference. While we can't change the algorithm, we can stay proactive and adjust our social strategies accordingly. Account Manager Kassi Whitman shares her takeaways and tips on prioritizing content that will respond well to these recent changes in the video below.

Five Things to Consider When Working With an Agency

 

Are you thinking about working with an agency? There are a few essential tips we can offer to ensure you start off on the right track, from marketing assessments to technology audits. Business Development Lead Michael Christian brings up the top five things that you should consider before doing so. 

TECH TALK: OPTIMIZING YOUR AUTOMATION PRACTICES

 

The secret sauce for marketing is centered around marketing automation. In this video, Digital Marketing Specialist Kelly Buck lays out four tips for maximizing your marketing automation tactics!

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