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Showing posts by topic: Attribution

March 30, 2021

Understanding Multi-touch Attribution Models

Our customers engage with our brand across multiple channels throughout their “buyer’s journey” before they...
8 min read
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March 25, 2021

Marketing Attribution 101: Insights to Fine Tune Your Strategy

“Show me the money!” When your organization’s executives or sales managers approach you asking for the skinny on...
14 min read
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February 23, 2021

How to Use Attribution in Traditional Marketing

B2B marketers in traditional industries like manufacturing, agriculture & biosciences, furniture & textiles, and...
11 min read
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May 28, 2020

Measuring Marketing ROI: The Marketer's Toolbox for Measuring Success

Before any good marketer launches a marketing campaign, they ask themselves one very important question. Will I...
4 min read
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