For any marketing activity to work you need two things: A marketing strategy and ways to measure success. That success is imperative not only for proving to your boss you are doing something, but also for ensuring you're not wasting time and money on strategies that don't work for your business. Unfortunately, it's not always clear what KPI's you should be measuring or why. Marketing Specialist Kelly Buck and Jon Repp delve into the reasoning behind variable metrics and selecting the right KPI for your platform and objective.
