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Warming Up the Cold Call: How Digital Tools and Genuine Interaction Transform the Sales Process

These days, we have access to information galore. We can scroll till our thumbs go numb, follow anyone from celebrities to dressed up dogs, and receive groceries without ever leaving the comforts of home. Yet, amid this streamlining, something is missing.

People actually crave human interaction. 

Why KPI's? How to Determine Which KPI's you should be Tracking

For any marketing activity to work you need two things: A marketing strategy and ways to measure success. That success is imperative not only for proving to your boss you are doing something, but also for ensuring you're not wasting time and money on strategies that don't work for your business. Unfortunately, it's not always clear what KPI's you should be measuring or why. Marketing Specialist Kelly Buck and Jon Repp delve into the reasoning behind variable metrics and selecting the right KPI for your platform and objective.

 

 

Influencer Marketing in the Furniture and Textile Industry

 

In the age of design bloggers, HGTV and weekend DIY decorators, influencer marketing is one of the most powerful tools in the furniture and textile industry.

The Blender: Seamlessly Integrating Visuals and Content

Creating engaging content for your audience is a team effort- and as the way users engage with content continues to evolve, so do marketers' strategies. Graphic Designer Emily Butler and Content Specialist Catherine Whitaker paired up for this episode of The Blender.

Conquering the SaaS Content Mountain

 

 

As we all know, Software as a Service (SaaS) has grown to be a mountain of an industry,  creating opportunities in the marketplace that is anticipated to grow astronomically- to $75.7 billion by 2020. The demand continues to heighten as both consumers and business services rely more and more on the power and capabilities for day-to-day continuity. 

Realizing ROI: How to Measure Your Recruitment Efforts in Higher Ed Marketing

 

 

Water parks with lazy rivers, recreation centers with spas and state-of-the art fitness equipment, rock-climbing walls, bowling alleys, and movie theaters…these are just a few of the amenities college campuses have built into their footprint to attract and retain students. 

Converting ROI Post Trade Show

 

 

If you've recently taken part in a conference or trade show, you know the feeling all too well. You’re pumped up and excited about your prospects—and utterly exhausted.

Closing the Loop in Trade Show Marketing

 

 

Trade show planning and closing the loop doesn’t begin after the trade show.  The key to consistently closing the loop with leads is planning. Remember that famous quote from Benjamin Franklin: “Failing to plan is planning to fail"? That is the key to most victories, especially trade show success and return on investment.

The Sprocket: Hubspot's Performance Analytics Interface

 

With the wealth of data available to marketers nowadays, we all appreciate clean visuals and streamlined interfaces that prioritize usability when looking at analytics. Hubspot's latest update to their performance analytics interface is not only easier on the eyes but ensures that data is more digestible for ease of use. Inbound Marketing Associate Justin demoed a few key updates in this video.

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