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Showing posts by topic: Marketing Strategy

November 24, 2023

Sales and Marketing Alignment

What's the best way to boost the pipeline and streamline processes? Take advice from Business Development expert...

November 21, 2023

How to Strategically Organize Content for Lead Generation

Marketing and sales boil down to relationships. It’s about getting to know your prospects and customers well...

November 15, 2023

Understanding Multi-touch Attribution Models

Our customers engage with our brand across multiple channels throughout their “buyer’s journey” before they...

November 8, 2023

Utilizing Marketing Resources When Demand Increases and Budget Doesn't

You just had a great recruiting year for incoming students at your college or university. You’re called into a...

October 23, 2023

Measuring Marketing ROI: The Marketer's Toolbox for Measuring Success

Before any good marketer launches a marketing campaign, they ask themselves one very important question. Will I...

September 18, 2023

Modern College Recruitment Strategies to Reach High School Students

Are you treating your student recruits like a great brand treats potential customers?

August 29, 2023

Exploring Threads by Meta in Higher Education Marketing

Threads is a social media platform launched by Meta on July 5, 2023. With 30M+ downloads on its first day of...

How the BCG Matrix Helps the Agriculture Industry and Why You May Be Missing Your Target

Take a look at your marketing ROI. Do you like what you see? Or does it feel like no matter how much you spend ...

5 Strategies for Effective and High-Quality Backlinking

Laying the Groundwork for Backlinking Strategies

Customer Journey Mapping: 3 Ways It Impacts Your Internal Brand

You know that mapping customer journeys is a critical component of your marketing program from the customer...

Marketing Attribution 101: Insights to Fine Tune Your Strategy

“Show me the money!” When your organization’s executives or sales managers approach you asking for the skinny on...

Goodbye, Cookies: 3 Digital Marketing Strategies for the Future

The disappearance of third-party cookies has everyone’s attention. And with their exit drawing nearer, companies...

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