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Showing posts by topic: Digital Marketing

A HubSpot Partner Agency's 6 Favorite Integrations for Project and Campaign Management

Discover which project and campaign management tools can integrate with HubSpot to streamline your workflows,...

February 11, 2022

Keyword Strategy 101: The Importance of Keyword Research

By now, almost all companies have come around to the idea that they need to incorporate content in their marketing...

September 17, 2021

Why KPIs? Strategically Selecting Your Measurements for Success

“Hope is not a strategy,” commented Oscar-award-winning filmmaker, James Cameron, reflecting on the steps he...

August 19, 2021

Why Does IP Exclusion Matter? A Look Into Honest Analytics

You’ve just launched a new website, and your traffic analytics are already soaring. You can’t wait to share them...

Digital Transformation: A People-Centric Approach

The turn of the decade forced people all over the world to separate due to the pandemic. Industries everywhere had...

Understanding Multi-touch Attribution Models

Our customers engage with our brand across multiple channels throughout their “buyer’s journey” before they...

Marketing Attribution 101: Insights to Fine Tune Your Strategy

“Show me the money!” When your organization’s executives or sales managers approach you asking for the skinny on...

Goodbye, Cookies: 3 Digital Marketing Strategies for the Future

The disappearance of third-party cookies has everyone’s attention. And with their exit drawing nearer, companies...

Clubhouse App: The Room Where It Happens and Why Marketers Should Care

A couple of months ago, one of my best friends in NYC sent me an Instagram message: “Join Clubhouse! It’s an audio...

February 25, 2021

Optimizing Your Website for Conversions with CMS Hub

Adapted from a presentation by Emily Murphy & Valarie Kouba for the Triad HubSpot User Group on November 20th,...

February 23, 2021

How to Use Attribution in Traditional Marketing

B2B marketers in traditional industries like manufacturing, agriculture & biosciences, furniture & textiles, and...

December 30, 2020

Digital Advertising Strategy: Defining & Understanding Your Data

I love the show Mad Men—the style, the attitude, the epiphany moments of marketing genius, the hardnose...

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