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Showing posts by topic: Digital Marketing

September 19, 2023

B2B Digital Marketing: Building a Strong Foundation

It is said that a journey of 1,000 miles starts with a single step-- the same is true for a digital marketing plan.

September 15, 2023

What Dark Mode Means For Email Marketing

Nothing shakes up the marketing world like a technology trend. The latest? Dark mode. A simple feature that...

September 12, 2023

Unlocking Success: The Role of Storytelling in Elevating HBCU Recruitment and Enrollment

Historically Black Colleges and Universities (HBCUs) stand as pillars of the Black community, offering a rich...

August 29, 2023

Exploring Threads by Meta in Higher Education Marketing

Threads is a social media platform launched by Meta on July 5, 2023. With 30M+ downloads on its first day of...

Keyword Strategy 101: The Importance of Keyword Research

By now, almost all companies have come around to the idea that they need to incorporate content in their marketing...

Why Does IP Exclusion Matter? A Look Into Honest Analytics

You’ve just launched a new website, and your traffic analytics are already soaring. You can’t wait to share them...

How the BCG Matrix Helps the Agriculture Industry and Why You May Be Missing Your Target

Take a look at your marketing ROI. Do you like what you see? Or does it feel like no matter how much you spend ...

Industry Trends: AI Technology in Marketing

AI has significantly impacted marketing, transforming the way content and design are created and the customer...

A HubSpot Partner Agency's 6 Favorite Integrations for Project and Campaign Management

Discover which project and campaign management tools can integrate with HubSpot to streamline your workflows,...

September 17, 2021

Why KPIs? Strategically Selecting Your Measurements for Success

“Hope is not a strategy,” commented Oscar-award-winning filmmaker, James Cameron, reflecting on the steps he...

Digital Transformation: A People-Centric Approach

The turn of the decade forced people all over the world to separate due to the pandemic. Industries everywhere had...

Understanding Multi-touch Attribution Models

Our customers engage with our brand across multiple channels throughout their “buyer’s journey” before they...

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