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Showing posts by topic: Digital Marketing

Digital Transformation: A People-Centric Approach

The turn of the decade forced people all over the world to separate due to the pandemic. Industries everywhere had...

Furniture and Textile Industry: Is Your Digital Marketing Working?

The furniture and textile industries are some of the oldest industries out there. It comes as no surprise that...

February 1, 2024

A HubSpot Partner Agency's 6 Favorite Integrations for Project and Campaign Management

Discover which project and campaign management tools can integrate with HubSpot to streamline your workflows,...

January 25, 2024

Phasing-Out of Third-Party Cookies: Insights From Marketing Technology Expert Alex Moore

I’ve been following the third-party cookie news headlines for what seems to be a long time. However, all the...

January 8, 2024

Goodbye, Cookies: 3 Digital Marketing Strategies for the Future

The disappearance of third-party cookies has everyone’s attention. And with Google launching its tracking...

January 4, 2024

5 Tips for Overwhelmed Sales & Marketing Leaders & What to Do About It

When I worked at my previous marketing job for a manufacturing organization as a solo marketer, I had A LOT on my...

January 2, 2024

Why Does IP Exclusion Matter? A Look Into Honest Analytics

You’ve just launched a new website, and your traffic analytics are already soaring. You can’t wait to share them...

December 6, 2023

3 Reasons You Need a Digital Marketing Strategy Now

Modern manufacturer marketers often find themselves stuck in the same marketing rut: trade shows, trade...

November 15, 2023

Understanding Multi-touch Attribution Models

Our customers engage with our brand across multiple channels throughout their “buyer’s journey” before they...

November 14, 2023

Psychographics in Higher Education: A Tailored Approach for HBCUs

Imagine stepping into a world where the statistics on a spreadsheet transform into vivid stories, a world where...

October 5, 2023

AI in Marketing Content: 3 Ways to Approach and Apply AI in Writing

You’re scrolling LinkedIn, and something eery falls over you. The voice of your favorite thought leader just...

September 29, 2023

Why KPIs? Strategically Selecting Your Measurements for Success

“Hope is not a strategy,” commented Oscar-award-winning filmmaker, James Cameron, reflecting on the steps he...

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