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Showing posts by topic: Marketing Sales Alignment

January 23, 2024

5 Ways to Combat Bad Data in B2B Marketing: An Actionable HubSpot CRM Cleanup Plan

There’s nothing quite like trying to unravel a CRM full of messy data. One of the biggest data challenges we hear...

January 10, 2024

What Can Sales Managers and Representatives Gain From a CRM?

As a business development lead, it still amazes me that so many sales and services organizations are not using a ...

January 4, 2024

5 Tips for Overwhelmed Sales & Marketing Leaders & What to Do About It

When I worked at my previous marketing job for a manufacturing organization as a solo marketer, I had A LOT on my...

November 24, 2023

Sales and Marketing Alignment

What's the best way to boost the pipeline and streamline processes? Take advice from Business Development expert...

November 21, 2023

How to Strategically Organize Content for Lead Generation

Marketing and sales boil down to relationships. It’s about getting to know your prospects and customers well...

October 25, 2023

Why Marketing and Sales Teams Should Act as One

Ever wondered why organizations often have separate sales and marketing departments? While there are distinct...

October 5, 2023

5 Lead Generation Tools for Better Monitoring and Management

We put a lot of emphasis on generating qualified leads, and for good reason. Strategic and intentional lead...

September 29, 2023

Why KPIs? Strategically Selecting Your Measurements for Success

“Hope is not a strategy,” commented Oscar-award-winning filmmaker, James Cameron, reflecting on the steps he...

September 25, 2023

How Digital Tools and Genuine Interaction Transform the Sales Process

These days, we have access to information galore. We can scroll till our thumbs go numb, follow anyone from...

September 21, 2023

Aligning Sales and Marketing to Maintain and Grow Your CRM

We’re Better Together: Marketing and Sales On the outside looking in, most would assume these departments work...

September 6, 2023

Revolutionizing B2B Sales: HubSpot’s Sales Hub Takes Center Stage

Each fall, over 20,000 marketers meet in Boston, Massachusetts for the annual INBOUND conference. Yet again, we’ve...

The SMART Guide to ABM Account Management

Effectively managing an ABM program is key to its sustained success.An account-based strategytakes significant...

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