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Showing posts by topic: Marketing Sales Alignment

December 21, 2021

Aligning Sales and Marketing to Maintain and Grow Your CRM

We’re Better Together: Marketing and Sales On the outside looking in, most would assume these departments work...

December 2, 2021

5 Ways to Combat Bad Data in B2B Marketing: An Actionable HubSpot CRM Cleanup Plan

There’s nothing quite like trying to unravel a CRM full of messy data. One of the biggest data challenges we hear...

September 17, 2021

Why KPIs? Strategically Selecting Your Measurements for Success

“Hope is not a strategy,” commented Oscar-award-winning filmmaker, James Cameron, reflecting on the steps he...

5 Lead Generation Tools for Better Monitoring and Management

We put a lot of emphasis on generating qualified leads, and for good reason. Strategic and intentional lead...

B2B Lead Generation: Aligning Marketing and Sales

Lead generation should be like a magnet: the right prospects and companies are drawn to your products and services...

How to Strategically Organize Content for Lead Generation

Marketing and sales boil down to relationships. It’s about getting to know your prospects and customers well...

5 Tips for Overwhelmed Sales & Marketing Leaders & What to Do About It

When I worked at my previous marketing job for a manufacturing organization as a solo marketer, I had A LOT on my...

The SMART Guide to ABM Account Management

Effectively managing an ABM program is key to its sustained success. An account-based strategy takes significant...

What Can Sales Managers and Representatives Gain From a CRM?

As a business development lead, it still amazes me that so many sales and services organizations are not using a ...

Sales and Marketing Alignment

What's the best way to boost the pipeline and streamline processes? Take advice from Business Development expert...

October 1, 2019

Trade Show Return on Investment (ROI)

If you've recently taken part in a conference or trade show, you know the feeling all too well. You’re pumped...

November 19, 2018

How Digital Tools and Genuine Interaction Transform the Sales Process

These days, we have access to information galore. We can scroll till our thumbs go numb, follow anyone from...

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