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Kassi Whitman

Kassi Whitman
Kassi Whitman is a Marketing Account Manager with an eye for detail, a love for classic rock, and animals. She is a supporter of quality content marketing and an advocate for proper social media use. Connect with her on Twitter and LinkedIn!
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Recent Posts

Topic Clusters: What You Need to Know About How Content Strategy Is Changing


Do you think you have SEO figured out? You probably do because you are a marketing genius, and already know everything there is to know about it. But guess what? Search has changed again.  

4 Steps to Create Valuable Content for the Content Marketing Game

According to Smart Insights, more than 20% of more than 2,300 marketers said that content marketing would give their business the biggest incremental uplift in leads and sales in 2017.  But content marketing isn’t easily mastered, nor is it always easily implemented.  What is this beast that marketers everywhere wring their hands over? And how can smart marketers tame that beast and get leads rolling in once and for all?

When Should You Pass Marketing Qualified Leads to Sales?

The relationship between sales and marketing is a critical one. Both teams (should) have one ultimate goal in mind: increase the bottom line of the organization. The two teams must work as a cohesive unit to fulfill that final, juicy goal of realizing the many benefits of a healthy, sustainable company.

Love 'Em Or Leave 'Em: The Last Stage in the Customer Journey

You spend a lot of time thinking about your customer journey. You spend a lot of time thinking about what they're thinking. You try to anticipate their every thought, want and need as you develop top-of-the-funnel calls-to-action, lead nurturing campaigns and (sweet success!) their welcome e-mails when they become a customer at last. But what happens next?

Are You Telling Your Customers Where to Go?

There is fierce competition for your customers’ attention. Whether you believe the Media Dynamics 2014 study that stated consumers were exposed to, on average, 362 ads each day or the HubSpot infographic that estimates consumers see 5,000 marketing messages every day, the truth is that customers are bombarded with messages. They are inundated with brand messaging, tantalizing promotions and product promises each and every day.


How do you cut through the clutter, grab customer attention and get them to focus on your brand?

Digital Assistants – Who Are They and Why are they Worth over $12 billion?

There is a new paid ad opportunity that is emerging and it has to do with your digital assistant friends, Siri, Google Now, Alexa and Cortana. So what, (or who) is a digital assistant? A digital assistant, also called a virtual assistant, is an application program that can understand natural language and complete electronic tasks for the end user. 

B2C Content Marketing: What Is Content and Why Do We Care?

 Are you sick and tired of hearing about content marketing? Does it sound like the latest buzzword, and you are waiting it out? Something new will take its place soon, right? If so, I’m sorry to tell you, but you are wrong!

Content is not a fad. It is a cornerstone of inbound marketing practices today. The Content Marketing Institute reports that 76 percent of B2C marketers currently engage in content marketing, and 76 percent plan to produce more content in 2016 than this year. If you’re not using content as a key part of an integrated marketing approach, let me assure you, you should be. In order to get started, let’s get you up to speed on the basics.


B2C Content Marketing: How to Hire Someone to Create Content for You


When it comes to content creation, B2C marketers usually fall into one of two categories.

1. Do-It-Yourself Don


2. Resources Reece

How to Develop your Own b2b marketing Content Pt. 2

Feeling nervous about developing your own content for B2B marketing? Have you exhausted all options for procrastinating content creation? Indeed, we’ve all been there at some point. The good news is that you have a secret weapon. You have unlimited access to an expert. Who you ask? Well I’m talking about you of course!

You and your colleagues know your products, services, and how to solve your customers’ problems better than anyone else. You’ve researched their habits and needs and are in tune with what they want. Put that expertise to use developing content that engages them.


How to Develop Your Own B2B Marketing Content Pt. 1

Meet Marketer Molly. She’s read the articles. She knows what content is and why it’s important. She gets it, ok! But here’s what Molly wants to know? How in the world is she suppose to do all her current marketing duties and somehow produce interesting content on a regular basis? Is there some magic content wand out there she has yet to find?

Well sorry to say Molly, but there’s no magic wand. I can, however, give Molly and other B2B marketers reading this blog some helpful advice to make content creation less daunting. First, start by assessing your situation. Answer the following question for me.


What does Content Mean?

You are hearing all about Content! Content! Content!

But what is it? What does it really mean?

Let’s talk about content and about digital and traditional marketing. The “Content Monster” has taken the marketing world by storm, but if you really think about it, content has always been around. We’ve always needed it. Whether it’s a pithy ad to air on television, a thirty second radio spot, or the launch of your business website, promotion requires content. It’s a buzzword now because everyone needs it. Content ultimately drives traffic to your website and educates prospects and existing customers.

New HubSpot Products At-A-Glace


HubSpot’s annual Inbound conference was an engaging, fast-paced four days packed with fresh speakers, educational sessions, and tons of awesome people. HubSpot Co-Founders Brian Halligan and Dharmesh Shah gave a great keynote, which focused upon improving how both Sales and Marketing teams can utilize the platform. They outlined new features available for HubSpot users, as well as updates to existing products. Whether you weren’t able to recall everything from the keynote, or you missed Inbound this year, we’ve laid out all of HubSpot’s new products for you in this quick guide. 



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