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Posts by Kassi Whitman

Kassi Whitman is a Marketing Account Manager with an eye for detail, a love for classic rock, and animals. She is a supporter of quality content marketing and an advocate for proper social media use. Connect with her on Twitter and LinkedIn!

November 22, 2023

Put the Relationship Back Into CRM: 5 Ways to Delight Your Customers

Customer relationship management, or CRM, is the backbone of most sales and marketing efforts. Way back in 1986, a...

November 1, 2023

Why Email Automation by College is a Plus for Higher Ed Recruitment

Email automation is key to recruitment efforts in higher education. With the majority of prospective students...

October 19, 2023

4 Steps to Create Valuable Content for the Content Marketing Game

According to Smart Insights, more than 20% of more than 2,300 marketers said that content marketing would give...

October 16, 2023

Content Strategy: How to Use Topic Clusters

We have all been through enough Google algorithm and technology changes to know that once we think see have...

What is a Brand Ambassador Anyway?

You've heard about them. Brand ambassadors are everywhere. Famous faces and voices touting products and pitching...

October 30, 2019

Social Media Marketing CAN Help Your B2B Marketing Efforts

Do you ever feel like you're an island in a sea of social media insanity? Everyone's Tweeting, Pinning, and...

Podcast: What to Expect From Inbound 19

Inbound 2019 is right around the corner, and we are preparing for the greatest digital marketing conference of...

August 16, 2018

Why Did Facebook Make the Algorithm Change to Organic Traffic?

There are way too many pages now creating way too much content for way too many people, and unfortunately, that...

August 16, 2018

Tech Talk: Facebook's Algorithm Changes

Have you noticed a decrease in organic traffic on Facebook since their drastic algorithm changes? As digital...

When Should You Pass Marketing Qualified Leads to Sales?

The relationship between sales and marketing is a critical one. Both teams (should) have one ultimate goal in...

Love 'Em Or Leave 'Em: The Last Stage in the Customer Journey

You spend a lot of time thinking about your customer journey. You spend a lot of time thinking about what they're...

February 18, 2017

Are You Telling Your Customers Where to Go?

There is fierce competition for your customers’ attention. Whether you believe the Media Dynamics 2014 study that...

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