1. Choose Your topic
Make sure to spend the time thinking about and outlining your topic of interest. An important part of this is also knowing what persona you want to target your blog to, but also making sure your company stays true to their persona.
2. Craft Your Title
This is huge. Choosing the perfect title gets your blog noticed and catches the eye of the potential reader. You want your title to stand out in the RSS reader and on the search engine results page.
3. Draw In Your Reader
Have a pithy first line to draw your reader in. It also works to ask a question or give a bold statement. Remember that you do not want to patronize your reader, but don’t always assume they are experts on your industry.
4. Be Clear & Concise
There is no magic number of words that a blog has to be, as long as the topic is clear and the message is enjoyable to the reader. Sometimes a short, glib sentence is all that is needed to entice the reader.
5. Time your Post
You wouldn’t post about how to save money on your air conditioning bill when its -2 degrees outside, so make sure your timing is on point! This will warrant the right people seeing your blog at the right time.
6. Promote Promote Promote
Besides including catchy titles and attention grabbing pictures, you need to make your blog easy for people to share them across their networks so you can leverage their existing connections to develop new relationships. Also you want to think about finding bloggers, including it in website banners, including in email signatures, running a contest, having a blog directory, and creating a video.
7. Interaction and Conversation
People love to include their opinions, so make sure to get your readers involved. The more that readers feel like they are a part of your blog the more likely it will be that they will read your blog again. It is important to create dialogue with your users in order to continue to foster great conversation, or answer any additional questions. So, make sure to add a comments section below your blog post!