Integrated Marketing Solutions: 3 Reasons It's Time To Hire An Agency

August 8, 2014
Integrated Marketing Solutions: 3 Reasons It's Time To Hire An Agency

 Look, we try not to toot our own horn very often, but sometimes an agency is the best option when you’re knee-deep in developing and executing marketing strategies.   Sometimes, it takes a partner who is invested in the success of your company to not only step back and analyze your big picture marketing goals but also to perform those nitty gritty tasks that you may not have time for.

Time.  This is the number one reason why many marketing managers and CMOs turn to agencies.  There simply aren’t enough hours in the day to analyze data, create kick-ass campaigns, execute goal-driven trade shows, generate massive levels of content, keep the website current and relevant,  dream up print and online ad strategies, manage e-marketing workflows and still communicate with…well…anyone.  When you’re in the trenches, having an agency partner who has your back can help you reintroduce yourself to your spouse and your kids.

Knowledge base.  We’re not saying that you don’t have the knowledge.  But marketing agencies view themselves as cutting-edge consultants (and if they don’t, they should…might want to use that one as a filter!).  They make it their mission to know not only what your competitors were doing yesterday but what your future competitors may be dreaming about right now.  Delivering prime integrated marketing services to you is what they’re focused on.

A different point of view.  Sometimes, you can get too close to the fire.  You’ve looked at the data and you’re quite sure you need to move in one direction.  An agency partner can hold up a mirror and ask you the tough questions that may (or may not) lead you in a new direction.

So what?  

We believe you can, without a doubt, execute your own integrated marketing plan.  But people say Rome wasn’t built in a day.  Let’s throw in an added point:  Rome certainly wasn’t built by one guy or even a guy and his buddy.  Sometimes, it really does take a village. 

You may be thinking about utilizing a marketing agency. How do you evaluate which one is the best for what you need?
Click the image below to find out. 

8 Questions to Ask Before Hiring an Agency  


Author Bio

Kassi Whitman is a Marketing Account Manager with an eye for detail, a love for classic rock, and animals. She is a supporter of quality content marketing and an advocate for proper social media use. Connect with her on Twitter and LinkedIn!