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Realizing ROI: How to Measure Your Recruitment Efforts in Higher Ed Marketing

 

 

Water parks with lazy rivers, recreation centers with spas and state-of-the art fitness equipment, rock-climbing walls, bowling alleys, and movie theaters…these are just a few of the amenities college campuses have built into their footprint to attract and retain students. 

Converting ROI Post Trade Show

 

 

If you've recently taken part in a conference or trade show, you know the feeling all too well. You’re pumped up and excited about your prospects—and utterly exhausted.

Closing the Loop in Trade Show Marketing

 

 

Trade show planning and closing the loop doesn’t begin after the trade show.  The key to consistently closing the loop with leads is planning. Remember that famous quote from Benjamin Franklin: “Failing to plan is planning to fail"? That is the key to most victories, especially trade show success and return on investment.

Why Did Facebook Make the Algorithm Change to Decrease Organic Traffic?

 

There are way too many pages now creating way too much content for way too many people, and unfortunately, that means that there is a ton of competition and limited real estate for prime organic visibility.

SO you can’t fault Facebook for the fact that they are simply trying to make sure that interactions are meaningful and that users are only seeing the best, most relevant content catered to them. This makes the user experience unique, and honestly is the premise behind the methodology of inbound, an engaging digital content strategy.

 

 

Web Audit 101: A Guide to Assessing Your Company Website

 

As a business owner, are you contemplating partnering with an agency to increase your company’s marketing effort to boost your brand recognition and to generate new leads? 

Where do you start: contact an agency, hire a new associate to focus on just that, or take a go at it yourself? 

Either way, you need to start with evaluating your most important asset and the center of your marketing efforts – your website! A website was originally created in the early 2000’s as a place holder and extension of the Yellow Pages for customers to look you up.  Now, websites have morphed into a tool, and yours should be the hardest working sales tool that you have. It works 24/7 without complaining or charging overtime!

Here are a few tips and tricks that we consider to be website auditing 101 or 'the basics' to determine if your website meets today’s tough standards. 

How to Use Chatbots to Discover Prospect Needs

 

So, you're looking into chatbots. Understandable. According to a survey by Oracle, 20% of organizations were piloting chatbots in 2017, while 32% were planning to use them by the end of the year. Chatbots may very well be the next big thing in online customer experience, which is great! Chatbots allow you to have personalized one-on-one conversations with your prospects about what they care about when THEY are ready with questions.

Higher Education Marketing 101: Why Persona Development is Vital To Recruitment Marketing

 

 

It goes without saying that the higher education recruitment process has experienced major upheaval in the past decade. As a result of the decline in effectiveness of traditional advertising techniques, a shift in how applications 

are completed (now over ninety percent online), and prospective students’ ability to readily access outside testimonials and reviews, it’s no surprise that institutions are shifting to an inbound approach to nurture student relations and deliver valuable content to engage students. 

A Tale of Two Furniture Companies: GDPR Compliance for the Furniture Industry

On May 25th, 2018 the European Union’s General data protection regulation (GDPR) took effect. You may be asking yourself, what does that have to do with me? I’m a furniture manufacturer located in the United States. How can an EU law affect my business?

You’re not alone. In a recent survey conducted by Sage, 91% of American businesses lacked awareness surrounding details of the GDPR. 84% of those surveyed don’t understand the implications for their specific businesses.

 


Why Marketing and Sales Teams Should Act as One

 

Have you ever wondered why most organizations have separate sales and marketing departments? Sure, there are key differences in job functions from creating content campaigns and building websites to directly engaging with the prospect whether it be via email, phone, or a face-to-face meeting. But, the goal for both sales and marketing never changes: close new customers and delight them with ultimate service.

4 Steps to Create Valuable Content for the Content Marketing Game

According to Smart Insights, more than 20% of more than 2,300 marketers said that content marketing would give their business the biggest incremental uplift in leads and sales in 2017.  But content marketing isn’t easily mastered, nor is it always easily implemented.  What is this beast that marketers everywhere wring their hands over? And how can smart marketers tame that beast and get leads rolling in once and for all?

5 Tips to Conquer Your First INBOUND Conference

 

 

Traveling with work is both exciting and stressful. Your first business conference can be a true first glance into adulthood. Last year, I attended my first one. It was HubSpot’s INBOUND conference in Boston, and lucky for you, I took notes on how to survive the week. Check out my tips below to conquer your first INBOUND experience.  

 

Is Traditional Marketing Dead?

As traditional marketing methods seem to fall more and more by the wayside, it seems everyone these days is looking for the next hot trend in marketing. The digital world is moving so quickly that by the time most B2B marketers get with the current trends, the Next Big Thing has already come along.  B2B marketers are tired of feeling left behind, but, at the same time, they wonder if the same trends driving the B2C market can really be effective in the B2B marketing world. 

 

The answer isn’t really all that cut-and-dry.  The truth of the matter lies somewhere in the middle.  Tired old postcards are just that…tired.  And emails (which are, believe it or not, considered more and more to be traditional) are only effective with succinct subject lines, consideration for A/B testing and relevant calls-to-action.  But incorporating some traditional marketing methods into a forward-thinking digital strategy can have impactful results.

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