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4 Steps to Create Valuable Content for the Content Marketing Game

According to Smart Insights, more than 20% of more than 2,300 marketers said that content marketing would give their business the biggest incremental uplift in leads and sales in 2017.  But content marketing isn’t easily mastered, nor is it always easily implemented.  What is this beast that marketers everywhere wring their hands over? And how can smart marketers tame that beast and get leads rolling in once and for all?

5 Tips to Conquer Your First INBOUND Conference


Traveling with work is both exciting and stressful. Your first business conference can be a true first glance into adulthood. Last year, I attended my first one. It was HubSpot’s INBOUND conference in Boston, and lucky for you, I took notes on how to survive the week. Check out my tips below to conquer your first INBOUND experience.  


Is Traditional Marketing Dead?

As traditional marketing methods seem to fall more and more by the wayside, it seems everyone these days is looking for the next hot trend in marketing. The digital world is moving so quickly that by the time most B2B marketers get with the current trends, the Next Big Thing has already come along.  B2B marketers are tired of feeling left behind, but, at the same time, they wonder if the same trends driving the B2C market can really be effective in the B2B marketing world.

Lead Scoring Does Not Work...?

Before you call me crazy or bring out sales and marketing professionals worldwide to blow up my twitter feed, let me explain! Lead scoring does not work unless you have a full marketing and technology stack to score lead activities correctly and a tightly aligned sales and marketing team to take action, providing timely feedback on lead interactions and lead quality. Now see, that statement was certainly too long for a blog title, and search engines only allow so many characters to show in titles anyway.

Customer Journey Mapping: 3 Ways It Impacts Your Internal Brand

You know that mapping customer journeys is a critical component of your marketing program from the customer perspective. However, have you stopped to consider how going through the mapping process can positively impact your company and your sales?


Are You Telling Your Customers Where to Go?

There is fierce competition for your customers’ attention. Whether you believe the Media Dynamics 2014 study that stated consumers were exposed to, on average, 362 ads each day or the HubSpot infographic that estimates consumers see 5,000 marketing messages every day, the truth is that customers are bombarded with messages. They are inundated with brand messaging, tantalizing promotions and product promises each and every day.


How do you cut through the clutter, grab customer attention and get them to focus on your brand?

Digital Assistants – Who Are They and Why are they Worth over $12 billion?

There is a new paid ad opportunity that is emerging and it has to do with your digital assistant friends, Siri, Google Now, Alexa and Cortana. So what, (or who) is a digital assistant? A digital assistant, also called a virtual assistant, is an application program that can understand natural language and complete electronic tasks for the end user. 

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