Blog

June 2, 2023

Stratagon Named Among Largest Triad Advertising & Marketing Firms

Marketing Agency Ranks Higher Year After Year Stratagon was recently named among the largest advertising,...
2 min read
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May 26, 2023

Industry Trends: AI Technology in Marketing

AI has significantly impacted marketing, transforming the way content and design are created and the customer...
5 min read
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March 13, 2023

What's New, WhatsApp? A HubSpot Integration

  What’s WhatsApp?   WhatsApp is an instant messaging and voice-over-IP service that allows users to send texts...
12 min read
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December 28, 2022

Abigail Lind Named to 2023 Triad Business Journal’s 40 Leaders Under 40

  Making an Impact in Her Career and Community    Stratagon’s Content Manager, Abigail Lind, has been named to the...
4 min read
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August 12, 2022

Stratagon Named Among Largest Charlotte Advertising & Marketing Agencies

  Charlotte Business Journal Ranks Area’s Largest Agencies   Stratagon was recently named among the largest...
2 min read
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August 12, 2022

Charlotte Business Journal Names Stratagon Among Highest Earning Digital Marketing Agencies

  Digital Marketing Revenue Recognition in Charlotte    Stratagon was recently named among digital marketing...
3 min read
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August 1, 2022

Stratagon Makes Inc. Magazine’s 5000 List 3 Years in a Row

  One of the Fastest-Growing Private Companies in America    Stratagon was recently named to Inc. Magazine’s 5000...
2 min read
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July 28, 2022

CEO Alex Moore Receives 2022 C-Suite Award

  Alex Moore Recognized for Outstanding Leadership    Senior Partner of Marketing & Technology, Alex Moore, was...
2 min read
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July 19, 2022

A HubSpot Partner Agency's 6 Favorite Integrations for Project and Campaign Management

Discover which project and campaign management tools can integrate with HubSpot to streamline your workflows,...
5 min read
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April 21, 2022

Employee Spotlight: Sarah Garrett, Account Manager

We're turning the Employee Spotlight on Sarah Garrett, one of Stratagon's Account Managers. Sarah builds...
3 min read
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February 11, 2022

Keyword Strategy 101: The Importance of Keyword Research

By now, almost all companies have come around to the idea that they need to incorporate content in their marketing...
4 min read
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February 10, 2022

Stratagon Named Among Largest Triad Advertising, Marketing & PR Firms

  Here We Grow Again!    Stratagon was recently named among the largest advertising, marketing, and PR firms in...
2 min read
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January 27, 2022

Sum It Up! Episode 10

Sum It Up Episode 10 is here, and you don't want to miss it! This episode is a recap of everything we've covered...
3 min read
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January 21, 2022

Sum It Up! Episode 9

Sum It Up Episode 9 is here, and you don't want to miss it! This episode is focused on managing your CRM, learning...
3 min read
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January 19, 2022

6 Skills You Need to Land a Marketing Internship

Work Experience During College We’ve all heard the chicken and the egg conversation about education and...
4 min read
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January 10, 2022

A Next Gen Image Format: Is WebP Right For You?

Gaining Transaction Among Web Developers  JPEG, PNG, TIFF, GIF, WebP… Wait. WebP, what’s that? If you haven’t...
5 min read
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December 21, 2021

Aligning Sales and Marketing to Maintain and Grow Your CRM

We’re Better Together: Marketing and Sales  On the outside looking in, most would assume these departments work...
6 min read
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December 10, 2021

Sum It Up! Bonus Episode

A special bonus episode of Sum It Up with Stratagon is here, and you don't want to miss it! This episode is...
2 min read
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December 7, 2021

Sum It Up! Episode 8

Sum It Up Episode 8 is here, and you don't want to miss it! This episode is focused on addressing the challenges...
4 min read
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December 2, 2021

5 Ways to Combat Bad Data in B2B Marketing: An Actionable HubSpot CRM Cleanup Plan

There’s nothing quite like trying to unravel a CRM full of messy data. One of the biggest data challenges we hear...
8 min read
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November 30, 2021

INBOUND 2021: Top Takeaways and Sessions to Revisit

Stratagon’s INBOUND 2021 Experience Close your eyes. Take a deep breath. Now picture this with us: It’s fall of...
5 min read
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November 20, 2021

Employee Spotlight: Melissa Campbell, Director of Client Services

We're kicking off our Employee Spotlight series with Melissa Campbell, Stratagon's Director of Client Services....
3 min read
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November 5, 2021

Sum It Up! Episode 7

Sum It Up Episode 7 is here, and you don't want to miss it! This episode is focused on preparing for a world...
3 min read
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October 27, 2021

6 Tools to Improve Your Data Quality

Have you ever been in a situation where you’re about to launch a marketing campaign with what you think is a...
5 min read
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October 19, 2021

Stratagon High Point Celebrates Downtown Building Renovation and Grand Opening

Integrated Marketing and Technology Agency Officially Opens 18 months after COVID Shutdown 
3 min read
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October 13, 2021

Sum It Up! Episode 6

Sum It Up Episode 6 is here, and you don't want to miss it! This episode is focused on the why and how of...
3 min read
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October 7, 2021

3 Challenges in Data Quality and What Marketers Can Do About It

When was the last time you received a marketing email or ad that wasn’t relevant to you at all? Probably not too...
10 min read
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September 17, 2021

Why KPIs? Strategically Selecting Your Measurements for Success

“Hope is not a strategy,” commented Oscar-award-winning filmmaker, James Cameron, reflecting on the steps he...
4 min read
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August 27, 2021

Sum It Up! Episode 5

Sum It Up Episode 5 is here, and you don't want to miss it! This episode is focused on 5 Smart, Useful Marketing...
3 min read
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August 19, 2021

Why Does IP Exclusion Matter? A Look Into Honest Analytics

You’ve just launched a new website, and your traffic analytics are already soaring. You can’t wait to share them...
4 min read
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August 6, 2021

5 Strategies for Effective and High-Quality Backlinking

Laying the Groundwork for Backlinking Strategies  
5 min read
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July 30, 2021

Sum It Up! Episode 4

Sum It Up Episode 4 is here, and you don't want to miss it! This is a special episode focused on the Top 10 Ways to
5 min read
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July 21, 2021

5 Lead Generation Tools for Better Monitoring and Management

We put a lot of emphasis on generating qualified leads, and for good reason. Strategic and intentional lead...
8 min read
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July 6, 2021

Sum It Up! Episode 3

Hooray! Episode 3 of SUM IT UP has arrived! Check out Ryan and his tips for optimizing your CRM for enterprise,...
5 min read
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June 18, 2021

B2B Lead Generation: Aligning Marketing and Sales

Lead generation should be like a magnet: the right prospects and companies are drawn to your products and services...
6 min read
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June 3, 2021

How to Strategically Organize Content for Lead Generation

Marketing and sales boil down to relationships.   It’s about getting to know your prospects and customers well...
12 min read
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May 25, 2021

Sum It Up! Episode 2

Wait no longer: Episode 2 of SUM IT UP is here!  Check out Abigail's insights on the basics of marketing...
5 min read
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May 13, 2021

Top 10 Ways to Generate Leads in 2021

You have an amazing product or service. It works. The branding is snazzy, and you’ve invested incredible resources...
9 min read
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April 27, 2021

Digital Transformation: A People-Centric Approach

The turn of the decade forced people all over the world to separate due to the pandemic. Industries everywhere had...
10 min read
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April 16, 2021

Sum It Up! Episode 1

Wait no longer: Episode 1 of SUM IT UP is here!  Check out Ryan’s thoughts on the future of cookies (not the kind...
5 min read
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April 3, 2021

How to Optimize Your CRM for Enterprise

If you don’t have a comprehensive understanding of who you are selling to, generating new leads and closing sales...
13 min read
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March 30, 2021

Understanding Multi-touch Attribution Models

Our customers engage with our brand across multiple channels throughout their “buyer’s journey” before they...
8 min read
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March 25, 2021

Marketing Attribution 101: Insights to Fine Tune Your Strategy

“Show me the money!” When your organization’s executives or sales managers approach you asking for the skinny on...
14 min read
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March 16, 2021

Introducing: Sum It Up with Stratagon

Marketing is constantly changing – that’s why we’re launching Sum It Up with Stratagon, a new video series to keep...
1 min read
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March 3, 2021

Goodbye, Cookies: 3 Digital Marketing Strategies for the Future

The disappearance of third-party cookies has everyone’s attention. And with their exit drawing nearer, companies...
16 min read
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March 1, 2021

Clubhouse App: The Room Where It Happens and Why Marketers Should Care

A couple of months ago, one of my best friends in NYC sent me an Instagram message: “Join Clubhouse! It’s an audio...
16 min read
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February 25, 2021

Optimizing Your Website for Conversions with CMS Hub

Adapted from a presentation by Emily Murphy & Valarie Kouba for the Triad HubSpot User Group on November 20th,...
8 min read
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February 23, 2021

How to Use Attribution in Traditional Marketing

B2B marketers in traditional industries like manufacturing, agriculture & biosciences, furniture & textiles, and...
11 min read
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December 30, 2020

Digital Advertising Strategy: Defining & Understanding Your Data

I love the show Mad Men—the style, the attitude, the epiphany moments of marketing genius, the hardnose...
17 min read
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December 22, 2020

5 Tools and Tips to Spy on Your Competitors

Let’s be honest, at one point or the other we’ve all envisioned ourselves standing at the top of the podium, first...
4 min read
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December 2, 2020

How the BCG Matrix Helps the Agriculture Industry and Why You May Be Missing Your Target

Take a look at your marketing ROI.  Do you like what you see? Or does it feel like no matter how much you spend ...
13 min read
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October 26, 2020

Marketing Personalization: How to Leverage Data to Reach Audiences

Think of the last time you were trying to get someone’s attention across a room – or in a Zoom meeting. What’s the...
8 min read
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October 22, 2020

How to Use Video to Supercharge your Brand

Merriam-Webster defines supercharge as, “to charge greatly or excessively (as with vigor or tension).” Vigor is...
7 min read
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October 20, 2020

Virtual Ag Trade Shows: 3 Ways Prepare for a Successful Event

As we continue to weather the COVID-19 pandemic and social distancing restrictions, the demand for online...
10 min read
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October 19, 2020

The Beginner’s Guide to Programmatic Advertising

It seems like digital ads pop up almost everywhere you look—from your social media feeds, to the movies and TV...
5 min read
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September 2, 2020

ABM in Agriculture: 7 Steps to Reaching Target Accounts

Account-Based Marketing (ABM) is an increasingly popular strategy for B2B organizations across a wide range of...
5 min read
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August 17, 2020

Banish the CRM Blues: Simplify Cost and Implementation

You’re sitting at your desk wondering what in the world your salespeople are doing on a daily basis.     Some of...
20 min read
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July 14, 2020

Furniture and Textile Industry: Is Your Digital Marketing Working?

The furniture and textile industries are some of the oldest industries out there. It comes as no surprise that...
8 min read
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July 3, 2020

5 Tips for Overwhelmed Sales & Marketing Leaders & What to Do About It

When I worked at my previous marketing job for a manufacturing organization as a solo marketer, I had A LOT on my...
11 min read
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June 25, 2020

5 Steps to Implement Integrated Marketing in B2B Furniture & Textiles

Your sales team knows who they want to close, so how do you get your products in front of the most influential...
20 min read
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June 24, 2020

How to Start with Digital Marketing in B2B Furniture and Textiles

A journey of 1,000 miles starts with a single step—the same is true for implementing a digital marketing plan.  
14 min read
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June 23, 2020

Intro to Account Mapping for HubSpot’s ABM Tools

Account-Based marketing is a sought-after strategy in aligning B2B marketing and sales because it’s really...
6 min read
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June 19, 2020

What Promotional Channels to Use in Furniture & Textile Manufacturing

While there are countless ways to reach out to and engage with your potential and existing customers, it’s...
6 min read
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June 18, 2020

The SMART Guide to ABM Account Management

Effectively managing an ABM program is key to its sustained success. An account-based strategy takes significant...
20 min read
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June 11, 2020

Why Digital Marketing Makes Sense for B2B Furniture and Textiles

As with most industries, the textile and furniture sales cycles depend heavily on speed and accuracy. Without...
9 min read
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June 8, 2020

Finally: Account-Based Marketing Tools for All

Account-Based Marketing, or ABM, has been gaining a lot of momentum in the last couple of years. Many ...
8 min read
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May 28, 2020

Measuring Marketing ROI: The Marketer's Toolbox for Measuring Success

Before any good marketer launches a marketing campaign, they ask themselves one very important question. Will I...
4 min read
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May 26, 2020

What Can Sales Managers and Representatives Gain From a CRM?

As a business development lead, it still amazes me that so many sales and services organizations are not using a ...
13 min read
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May 21, 2020

A Biased Look at Why You Need a Marketing Agency

We understand there are a lot of facets to an effective marketing strategy. How many times have you felt like your...
6 min read
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May 20, 2020

What is a Brand Ambassador Anyway?

You've heard about them. Brand ambassadors are everywhere. Famous faces and voices touting products and pitching...
2 min read
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April 28, 2020

How to Adapt from Traditional to Digital Sales in the Furniture Industry

If the health crisis happened even a couple decades ago, you wouldn’t have the marketing and technology options...
10 min read
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April 24, 2020

Sales and Marketing Alignment

What's the best way to boost the pipeline and streamline processes? Take advice from Business Development expert...
2 min read
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April 7, 2020

If I Knew What I Know Now: Reflections on Marketing Amidst COVID-19

The world as we know it has changed, and all of us have to wrestle in some way about how to proceed forward. I am...
15 min read
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March 12, 2020

What Dark Mode Means For Email Marketing

Nothing shakes up the marketing world like a technology trend. The latest? Dark mode. A simple feature that allows...
5 min read
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February 6, 2020

Inbound Marketing in the Ag Sector: How Well Do You Know Today's Farmer?

The only thing consistent in the digital space is change. According to HubSpot’s 2017 State of Inbound report,...
3 min read
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January 20, 2020

Harvesting Creative Design in Agriculture

When I went into graphic design, I had no idea how much I would broaden my knowledge. Agriculture isn’t just all...
3 min read
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January 15, 2020

Agencies and Agriculture: Creating Strategic Growth

That critical decision to invest resources into seeking sage marketing advice from an agency is an important move....
3 min read
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December 18, 2019

Culp Home Fashions Website Revival Showcase

We are a family, and our clients are part of that family. We are genuine, truthful, sincere, hardworking, and...
15 min read
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December 18, 2019

Is Traditional Marketing Dead?

As traditional marketing methods seem to fall more and more by the wayside, it seems everyone these days is...
3 min read
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December 18, 2019

Growing Leadership in Agri-Marketing

Stratagon was a proud recipient of a Regional Best of NAMA award for our kickoff campaign work with Cibus. The...
2 min read
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December 7, 2019

The Sprocket: Hubspot's Performance Analytics Interface

  With the wealth of data available to marketers nowadays, we all appreciate clean visuals and streamlined...
1 min read
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December 3, 2019

How to Select An Integrated Marketing Agency That’s Right For You

Choosing the right marketing agency is one of the most important decisions you will make as a marketer. The...
2 min read
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November 29, 2019

3 Steps to Help Overcome Today’s Marketing Issues

I am about as passionate about marketing as one can get.  I study it, live it, and love it.  The great thing about...
3 min read
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October 30, 2019

Social Media Marketing CAN Help Your B2B Marketing Efforts

Do you ever feel like you're an island in a sea of social media insanity?  Everyone's Tweeting, Pinning, and...
3 min read
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October 14, 2019

Supercharge Your Paid Digital Advertising

Don’t get lost in the maze of digital advertising – make the most of your ad spend! Digital Specialist Kelly Buck...
2 min read
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October 8, 2019

5 Reasons Why You Should Enable Salesforce Territory Management

So if you're anything like me, you can sometimes get overwhelmed with ALL of the settings inside of...
4 min read
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October 2, 2019

INBOUND 19 Review: First-Timers’ Perspectives

Our team has been attending INBOUND for five years now, so we might be considered old-timers, but INBOUND reveals...
3 min read
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October 1, 2019

Trade Show Return on Investment (ROI)

    If you've recently taken part in a conference or trade show, you know the feeling all too well. You’re pumped...
6 min read
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September 5, 2019

A Multi-Channel Approach to Non-Profit and Higher Ed Marketing Success

We’re in Boston, MA for #INBOUND19 – and loving every exhausting, thrilling moment – ya feel me? This morning, we...
4 min read
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September 3, 2019

Where Do I Focus? Targeting Tips for Non-Profits

Marketing in the non-profit sector can make you feel like a drop of water in the ocean. You’re being pulled in...
5 min read
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August 22, 2019

Marketing Mic Drop: Meet the Stratagon Business Development Team!

“It all starts with a conversation,” Michael Christian, Business Development Lead, explains about wondering where...
1 min read
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August 15, 2019

Panel Session at INBOUND19: A Multi-Channel Approach to Non-Profit and Higher Ed Marketing Success

Join us for “A Multi-Channel Approach to Non-Profit and Higher Ed Marketing Success”! We are hosting an...
1 min read
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August 9, 2019

What's In Your #Inbound19 Bag?

I think I’ll go to Boston – but what will I bring? Inbound19 is quickly approaching and we are gearing up for the...
1 min read
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August 1, 2019

Stop Juggling Marketing Tools: Find One Solution that Grows with You

3 min read
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July 22, 2019

Why Email Automation by College is a Plus for Higher Ed Recruitment

Email automation is key to recruitment efforts in higher education. With the majority of prospective students...
3 min read
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July 8, 2019

Podcast: What to Expect From Inbound 19

Inbound 2019 is right around the corner, and we are preparing for the greatest digital marketing conference of...
1 min read
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June 27, 2019

Utilizing Marketing Resources When Demand Increases and Budget Doesn't

You just had a great recruiting year for incoming students at your college or university. You’re called into a...
3 min read
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June 13, 2019

5 Reasons #INBOUND19 is a Must for Marketers

  Inbound 2019 is only three months away, but there is still time to grab your ticket. Need a little help...
2 min read
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April 9, 2019

Digital Tools to Drive Retail Sales: A Resource Guide

In the furniture retail world, changes occur constantly in trends as well as in the digital realm. How do you stay...
4 min read
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April 5, 2019

5 Reasons to Use Personas in the Furniture Industry

When it comes to effectively marketing your business, how you communicate your company’s product and services –...
4 min read
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March 14, 2019

High Impact Video Marketing for 2019 and Beyond

On its own, video has served as one of the most powerful mediums in telling stories since the Lumière brothers...
7 min read
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February 14, 2019

Is it Too Late to Start Inbound? 5 Questions To Help Guide You

If you’re a marketer, you’re always feeling pressure. The industry is constantly changing, the technology is...
3 min read
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January 17, 2019

Nine Must-Do Marketing Trends in 2019

Need some new ideas for your marketing strategy in the new year? Don’t miss out on the trends that will refresh...
3 min read
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December 31, 2018

CoreMedical Group: An Inbound Growth Story

At Stratagon, we work in collaboration with clients through a spirit of shared passion and innovation. In order to...
14 min read
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November 19, 2018

How Digital Tools and Genuine Interaction Transform the Sales Process

These days, we have access to information galore. We can scroll till our thumbs go numb, follow anyone from...
4 min read
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November 15, 2018

Why KPIs? How to Determine Which KPIs you should be Tracking

For any marketing activity to work you need two things: A marketing strategy and ways to measure success. That...
3 min read
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November 5, 2018

Client Relationships

 Hi! I’m Melissa and I’m an account manager here at Stratagon. I wanted to talk a little bit about agency and...
2 min read
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October 11, 2018

Influencer Marketing in the Furniture and Textile Industry

In the age of design bloggers, HGTV and weekend DIY decorators, influencer marketing is one of the most powerful...
3 min read
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October 5, 2018

The Blender: Seamlessly Integrating Visuals and Content

Creating engaging content for your audience is a team effort- and as the way users engage with content continues...
2 min read
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September 27, 2018

Conquering the SaaS Content Mountain

    As we all know, Software as a Service (SaaS) has grown to be a mountain of an industry,  creating...
4 min read
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September 17, 2018

Realizing ROI: How to Measure Your Recruitment in Higher Ed Marketing

Water parks with lazy rivers, recreation centers with spas and state-of-the art fitness equipment, rock-climbing...
2 min read
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August 31, 2018

Closing the Loop in Trade Show Marketing

    Trade show planning and closing the loop doesn’t begin after the trade show.  The key to consistently closing...
3 min read
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August 16, 2018

Why Did Facebook Make the Algorithm Change to Organic Traffic?

  There are way too many pages now creating way too much content for way too many people, and unfortunately, that...
2 min read
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August 16, 2018

Tech Talk: Facebook's Algorithm Changes

  Have you noticed a decrease in organic traffic on Facebook since their drastic algorithm changes? As digital...
3 min read
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August 16, 2018

Web Audit 101: A Guide to Assessing Your Company Website

As a business owner, are you contemplating partnering with an agency to increase your company’s marketing effort...
4 min read
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August 9, 2018

Five Things to Consider When Working With an Agency

  Are you thinking about working with an agency? There are a few essential tips we can offer to ensure you start...
3 min read
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August 2, 2018

How to Use Chatbots in B2B to Discover Prospect Needs

So, you're looking into chatbots. Understandable. According to a survey by Oracle, 20% of organizations were...
5 min read
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July 19, 2018

Higher Ed Marketing 101: Why You Need Persona Development in Higher Ed

It goes without saying that the higher education recruitment process has experienced major upheaval in the past...
5 min read
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July 11, 2018

TECH TALK: OPTIMIZING YOUR AUTOMATION PRACTICES

  The secret sauce for marketing is centered around marketing automation. In this video, Digital Marketing...
2 min read
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June 8, 2018

GDPR Compliance for the Furniture Industry

On May 25th, 2018 the European Union’s General data protection regulation (GDPR) took effect. You may be asking...
7 min read
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May 21, 2018

Why Marketing and Sales Teams Should Act as One

  Have you ever wondered why most organizations have separate sales and marketing departments? Sure, there are key...
2 min read
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May 14, 2018

5 Tips to Enhance Your Effectiveness as Project Manager

Project managers (PMs) and account managers (AMs) are usually in a position to be many things to many people....
3 min read
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October 27, 2017

4 Ways to Use Current Students to Recruit Prospective Students

The task of recruiting millennials is a whole new game, and the days of flashy advertisements and smooth sales...
3 min read
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October 27, 2017

Why Don't You Have a CRM Tool Already?

As a business development lead, my job is to ask prospective clients questions and evaluate if we, as an agency,...
4 min read
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September 26, 2017

Topic Clusters: What to Know About How Content Strategy Is Changing

  Do you think you have SEO figured out? You probably do because you are a marketing genius, and already know...
3 min read
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September 25, 2017

4 Steps to Create Valuable Content for the Content Marketing Game

According to Smart Insights, more than 20% of more than 2,300 marketers said that content marketing would give...
3 min read
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September 21, 2017

5 Tips to Conquer Your First INBOUND Conference

    Traveling with work is both exciting and stressful. Your first business conference can be a true first glance...
7 min read
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July 31, 2017

Knocking It Out of the Park: A Dow Microsite With Major League Design

  Even within traditional markets and traditional companies, a new idea can knock it out of the park. We began...
4 min read
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July 31, 2017

Lead Scoring Does Not Work...?

Before you call me crazy or bring out sales and marketing professionals worldwide to blow up my twitter feed, let...
4 min read
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June 12, 2017

When Should You Pass Marketing Qualified Leads to Sales?

The relationship between sales and marketing is a critical one. Both teams (should) have one ultimate goal in...
2 min read
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May 2, 2017

3 Tips for Writing Content for Your Buyer Personas

 If you’ve done the hard work to research and create several buyer personas, then you’ve laid a fantastic...
3 min read
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April 26, 2017

5 Ways To Boost Lead Conversion

Congratulations!  You’re getting traffic to your content.  Your numbers are up everywhere.  Prospects are reading...
3 min read
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April 3, 2017

How Inbound Marketing Drives Leads

Often sales and marketing departments within companies operate completely separately with little communication or...
2 min read
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March 27, 2017

Love 'Em Or Leave 'Em: The Last Stage in the Customer Journey

You spend a lot of time thinking about your customer journey. You spend a lot of time thinking about what they're...
2 min read
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March 21, 2017

Industrial Marketing: You Could Totally Fail at Content Marketing

Everyone is doing it. Content marketing, that is. In fact, according to MarketingProfs, over two million blog...
4 min read
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March 13, 2017

3 Ways Marketing Can Work More Effectively with Sales

Many companies have a combined “sales and marketing” department but, often, both arms of the department have...
2 min read
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March 6, 2017

University Marketing: 3 Ways to Keep Your Recruitment Marketing Fresh

Let’s face it: high school students are inundated with college recruitment options. Top-tier students are...
2 min read
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February 21, 2017

3 Tough Questions To Ask When Building Your Buyer Persona

You must know your customer before you can market to them. It’s Marketing 101. It’s the foundation of inbound...
3 min read
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February 18, 2017

Customer Journey Mapping: 3 Ways It Impacts Your Internal Brand

You know that mapping customer journeys is a critical component of your marketing program from the customer...
2 min read
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February 18, 2017

Are You Telling Your Customers Where to Go?

There is fierce competition for your customers’ attention. Whether you believe the Media Dynamics 2014 study that...
2 min read
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December 8, 2016

College Recruitment 101: Direct Mail and College Fairs Are Not Enough

Direct mail, campus tours and college fairs have long been the center of the college recruitment process. And for...
2 min read
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October 28, 2016

Digital Assistants - Why are they Worth over $12 billion?

There is a new paid ad opportunity that is emerging and it has to do with your digital assistant friends, Siri,...
1 min read
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April 7, 2016

Marketing Technology for Student Recruitment

Customer Relationship Management (CRM) systems and Student Information Systems (SIS) are designed to help the...
3 min read
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April 7, 2016

Modern College Recruitment Strategies to Reach High School Students

Are you treating your student recruits like a great brand treats potential customers?
3 min read
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January 29, 2016

Marketing Tips for Textile & Furniture Manufacturing Companies in 2016

  As you enter the new year with fresh ideas, enhanced budget, and a new start we want to inform you about 3...
2 min read
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December 11, 2015

B2C Content Marketing: What Is Content and Why Do We Care?

 Are you sick and tired of hearing about content marketing? Does it sound like the latest buzzword, and you are...
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December 3, 2015

B2C Content Marketing: How to Use Content to Engage Your Prospects

  If you are a B2C marketer with an inbound component, you’ve probably poured your heart and soul into creating...
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December 1, 2015

B2C Content Marketing: How to Hire Someone to Create Content for You

  When it comes to content creation, B2C marketers usually fall into one of two categories. 1. Do-It-Yourself Don ...
3 min read
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November 19, 2015

How to Develop your Own b2b marketing Content Pt. 2

Feeling nervous about developing your own content for B2B marketing? Have you exhausted all options for...
3 min read
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November 17, 2015

How to Develop Your Own B2B Marketing Content Pt. 1

Meet Marketer Molly. She’s read the articles. She knows what content is and why it’s important. She gets it, ok!...
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November 2, 2015

B2B Content Marketing: What is Content and Why Do We Care?

Imagine a client walks into Don Draper’s office and says, “What is newspaper advertising, and why should I care?”...
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October 30, 2015

What does Content Mean?

You are hearing all about Content! Content! Content! But what is it? What does it really mean? Let’s talk about...
2 min read
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October 27, 2015

Inbound is Coming...How Game of Thrones Can Help You at Inbound 2015

  (For Game of Thrones fans and Marketers in general)   It’s hard to believe that HubSpot’s annual conference is...
4 min read
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October 27, 2015

Marketing for Non-Profits: 5 Ways to do it Differently

  Inbound marketing is highly reliant upon internal resources. All businesses are created differently, and...
3 min read
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October 27, 2015

How to Use Google+ for B2B

  Google+ isn't simply Google's version of Facebook. It's a complicated program designed around data. This...
3 min read
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October 27, 2015

Is Google+ Even Worth Your Time?

When Google rolled out invitations to Google+ in 2011, the launch was met with a mixture of excitement for the...
3 min read
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October 27, 2015

Not Just for Recipes: Why Pinterest Works for B2B

Whether you rely upon Pinterest for all of your brunch recipes, or thought that the name meant "pretending...
3 min read
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September 1, 2015

The New Networker and Conferences: A Survival Guide

Don’t fear: Everyone’s a little awkward at conferences. Inbound 2015 is around the corner, and attendees are...
4 min read
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July 29, 2015

How to Start Inbound Marketing for Non-Profits

  At its core, inbound marketing is the concept of using materials to bring visitors into a website or other...
3 min read
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June 30, 2015

5 Reasons to Convince Your Boss to Let you go to #INBOUND15

  Inbound 2015 is only three months away, but there is still time to grab your ticket. Need a little help...
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June 25, 2015

Keep your Business Healthy with Marketing Automation

Last January, I decided enough was enough. It was time for me to employ the services of a personal trainer. I had...
3 min read
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June 23, 2015

Instagram Update: Search and Explore

  Today Instagram announced two very large updates. With over 70 million photos and videos posted a day with over...
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June 19, 2015

7 Things About Marketing Automation Your Boss Wants To Know

We know you've already fallen in love with marketing automation, and really, what person in your shoes wouldn't?...
3 min read
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June 12, 2015

Brand Ambassadors: How to Engage Your Employees in Your Brand

You're all fired up about your brand. You think your brand is awesome, amazing, all-powerful, almighty,...
2 min read
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June 11, 2015

4 Reasons Why Brand Ambassadors Are Critical to Marketing Strategy

You now know that brand ambassadors aren't just paid celebrities touting your amazing brand. You have brand...
2 min read
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June 5, 2015

Marketing Before a Trade Show: 3 Reasons Why It's Important

  Getting ready for a trade show is a big task and usually takes a pretty big chunk out of your marketing budget....
3 min read
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May 26, 2015

Blogging Tips for the Financial Industry

So maybe we convinced you to start a blog with our blog about reasons to blog for the financial industry. If so,...
2 min read
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May 20, 2015

What Facebook's Algorithm Change Means for Your Business

  At first glance, social media platforms seem like one of the most organic ways to reach new potential customers...
3 min read
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May 19, 2015

Small Business and CRM - Do You Need It?

  This question comes up quite often in my discussions with small to medium businesses: Does Big Data matter to...
3 min read
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May 13, 2015

Does Social Media help with SEO?

  Everyone is doing everything they can to get their content noticed. It is a constant competition for sites to...
2 min read
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May 11, 2015

Automated Email Marketing for Higher Ed - Your Job Just Got Easier

  Last week, I posted a blog about how great marketing automation is for higher education. I wanted to give a...
3 min read
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May 8, 2015

CRM Failure - Avoid These CRM System Mistakes

In this customer-centric age, the only thing worse (actually exponentially worse) than having no dedicated system...
3 min read
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May 5, 2015

3 Reasons That You Need Sales Automation in LASIK Marketing

  Reaching your ideal LASIK surgery patient population is getting harder and harder to do. Traditional...
3 min read
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April 30, 2015

Marketing Automation for Higher Education

With strict budget policies and procedures, it is important for schools to get the most bang for their buck when...
2 min read
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April 27, 2015

3 Effective Dental Marketing Ideas

  According to a Pew Research Center study conducted in 2011, about 44% of Internet users rely on the web to help...
3 min read
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April 21, 2015

3 Ways to Have Fun with B2C Marketing Automation

Let's be honest. B2B marketers are completely jealous of the B2C marketing environment. There are things you can...
2 min read
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April 20, 2015

3 Reasons Why Marketing Automation Is Effective for Crop Protection

  Agriculture is different from many other B2B business environments. The busy times are seasonal. The customer...
3 min read
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April 16, 2015

3 Reasons to Consider Automation for Marketing Your Dental Practice

You've got all your marketing plans lined up: your website is designed to attract potential patients; you've got...
2 min read
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March 19, 2015

Marketing Automation in Manufacturing - 3 Keys to Success

What a great time to be in marketing within manufacturing-based industries. Many manufacturers use retail and...
3 min read
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March 17, 2015

Get Rid of your CRM Implementation Fears

Business owners, the executive team and sales...
2 min read
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March 16, 2015

CRM Implementation – What it Means for your Company's Culture

As a business development lead for a managed services consulting firm, I get a very interesting perspective...
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March 4, 2015

5 Ways to get Creative With Your Marketing Strategy

  It happened again. Your company president just told you that he wants something "really creative." You stare...
4 min read
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February 27, 2015

3 Things to Consider When Hiring a Marketing Agency

  Choosing a partner agency is extremely important. Essentially you are choosing a group of people that will...
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February 19, 2015

Salesforce or SAP CRM: The Inside Leaks

    One of the most time-consuming aspects of any CRM implementation for any enterprise is the selection of the...
2 min read
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February 17, 2015

Social Media Beginner – Best Practices for a Great Online Profile

Social media is great for your business or organization. It can help to illustrate your company values, display...
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February 16, 2015

How to Choose the Best Keywords for Your Website

There is a lot of talk about SEO, and the conversation is valid because search engine optimization is critical to...
3 min read
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February 12, 2015

Marketing Tools and Tips: Marketing Lessons from Vegas

Las Vegas, as a destination, is a marketing fiend. If you haven't heard the infamous slogan "What Happens Here,...
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February 10, 2015

Medical Marketing: 4 Great Tools to Attract and Retain Patients

  The world is changing. People are communicating more with their fingertips connected to cell phones and...
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February 6, 2015

5 Greatest Attributes of a Mobile Tour Brand Ambassador

Brand ambassadors help put the "experience" in experiential marketing.  Choosing a rock star brand ambassador is...
2 min read
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February 3, 2015

How to Get Banned by Google - Black Hat SEO Practices

I was at the movies last week and recetly saw a preview for the new movie that just came out called "blackhat"....
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January 30, 2015

Why Should you Hire a Project Manager?

Business leaders understand the industry's dynamic nature and all organizations have to manage time and resources...
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January 23, 2015

5 Ways to Make Radical Changes to Your Marketing Plan in 2015

“We’ve always done it this way.”   “It works every time.”   “Why fix something that isn’t broken?”   I...
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January 16, 2015

Social Media Strategies – Snapchat is Short-Lived Marketing Brilliance

What is it?   It was created and produced on a very simple idea. Snapchat is basically a photosharing app where...
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January 6, 2015

A Managed Salesforce Service Provider: Why you need one

Engaging a managed technology service provider has often been viewed as something for large organizations who have...
2 min read
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December 1, 2014

9 Tips for Managing your Salesforce Org

Maintaining your Salesforce org is quite a Herculean task. Not only do you have to ensure the access to correct...
3 min read
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November 21, 2014

10 Quick-Fixes to better your SFDC code!

As a SFDC developer, you are expected to create magic with every line of code that you write! Your code is...
3 min read
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November 14, 2014

Surf the Analytical Wave! - Invest in the Salesforce Analytics Cloud?

So, roughly a year after Mark Benioff declared at Dreamforce’13 that SFDC “does not intend to move into the...
4 min read
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November 12, 2014

5 Ways to use Marketing to Eliminate LASIK Cost Fears

Today’s consumers have become a finicky bunch that want to be educated before they want to engage in an...
5 min read
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November 6, 2014

Top Three Ways to Minimize Costs of Your Event Marketing

 Marketing costs can always be reduced and various solutions exist for event marketers intending to trim some fat...
2 min read
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October 30, 2014

Dreamforce 2014 Summary - 1 Word That Comes to Mind

After completing my first week long educational adventure at Dreamforce 2014, I am looking over the copious notes...
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