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July 31, 2025
The Role of AI in Revolutionizing Search Engines
Discover how AI is transforming search engines and what it means for your business strategy.
2 min read
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March 14, 2024
Marketing Tips for Textile & Furniture Manufacturing Companies in 2024
As you enter this year with fresh ideas, an enhanced budget, and a new start we want to inform you about 3...
2 min read
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March 13, 2024
Marketing Technology for Student Recruitment
Customer Relationship Management (CRM) systems and Student Information Systems (SIS) are designed to help the...
3 min read
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March 12, 2024
Digital Transformation: A People-Centric Approach
The turn of the decade forced people all over the world to separate due to the pandemic. Industries everywhere had...
10 min read
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March 7, 2024
Account-Based Marketing Tools for All
Account-Based Marketing, or ABM, has been gaining a lot of momentum in the last couple of years. Many ...
7 min read
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March 6, 2024
ABM in Agriculture: 7 Steps to Reaching Target Accounts
Account-Based Marketing (ABM) is an increasingly popular strategy for B2B organizations across a wide range of...
5 min read
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March 5, 2024
Furniture and Textile Industry: Is Your Digital Marketing Working?
The furniture and textile industries are some of the oldest industries out there. It comes as no surprise that...
7 min read
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February 29, 2024
How to Implement the Inbound Methodology in Non-Profits
At its core, inbound marketing is the concept of using materials to bring visitors to a website or other...
2 min read
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February 28, 2024
Marketing for Non-Profits: 5 Ways to do it Differently
Inbound marketing is highly reliant upon internal resources. All businesses are created differently, and...
2 min read
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February 27, 2024
What is Content Marketing?
As a marketing professional, I use the term, "content marketing" multiple times a day. Rarely have I ever paused...
5 min read
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February 15, 2024
Experiential Marketing's impact on Your Communication Strategy
You have a lot on your plate with mastering your inbound marketing strategy, planning your advertising campaigns...
2 min read
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February 14, 2024
Marketing Automation for Higher Education
With strict budget policies and procedures, it is important for schools to get the most bang for their buck when...
2 min read
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February 13, 2024
University Marketing: 3 Ways to Keep Your Recruitment Marketing Fresh
Let’s face it: high school students are inundated with college recruitment options. Top-tier students are...
3 min read
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February 8, 2024
Ensure Your Emails Deliver Under the New Yahoo and Google Protections
Let’s play a little “Never Have I Ever.” Take 3 large swallows of water if you have NEVER done any of the...
4 min read
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February 7, 2024
Creative Marketing : Getting More Leads for your Sales Team
If you’re a marketing manager, you may be surprised about the results your company’s leadership team is looking...
2 min read
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February 1, 2024
A HubSpot Partner Agency's 6 Favorite Integrations for Project and Campaign Management
Discover which project and campaign management tools can integrate with HubSpot to streamline your workflows,...
5 min read
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January 31, 2024
5 Tips to Enhance Your Effectiveness as Project Manager
Project managers (PMs) and account managers (AMs) are usually in a position to be many things to many people. From...
3 min read
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January 30, 2024
Why Should you Hire a Project Manager?
Business leaders are well aware of the ever-changing nature of their industry. It is crucial for all...
3 min read
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January 25, 2024
Phasing-Out of Third-Party Cookies: Insights From Marketing Technology Expert Alex Moore
I’ve been following the third-party cookie news headlines for what seems to be a long time. However, all the...
10 min read
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January 24, 2024
Automated Email Marketing for Higher Ed - Your Job Just Got Easier
Last week, I posted a blog about how great marketing automation is for higher education. I wanted to give a...
3 min read
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January 23, 2024
5 Ways to Combat Bad Data in B2B Marketing: An Actionable HubSpot CRM Cleanup Plan
There’s nothing quite like trying to unravel a CRM full of messy data. One of the biggest data challenges we hear...
6 min read
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January 18, 2024
How to Select An Integrated Marketing Agency That’s Right For You
Choosing the right marketing agency to partner with is one of the most important decisions you will make as a...
2 min read
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January 17, 2024
3 Key Steps For Effective Planning
I am about as passionate about marketing as one can get. I study it, live it, and love it. The great thing about...
3 min read
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January 16, 2024
Customer Journey Mapping
There is fierce competition for your customers’ attention. The stats online as to how many ads consumers are...
5 min read
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January 10, 2024
What Can Sales Managers and Representatives Gain From a CRM?
As a business development lead, it still amazes me that so many sales and services organizations are not using a ...
10 min read
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January 9, 2024
Isn't Integrated Marketing Old News?
Marketers spend far too much time trying to decide which communications strategy is best. Using research studies,...
4 min read
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January 8, 2024
Goodbye, Cookies: 3 Digital Marketing Strategies for the Future
The disappearance of third-party cookies has everyone’s attention. And with Google launching its tracking...
16 min read
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January 4, 2024
5 Tips for Overwhelmed Sales & Marketing Leaders & What to Do About It
When I worked at my previous marketing job for a manufacturing organization as a solo marketer, I had A LOT on my...
11 min read
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January 3, 2024
3 Tips for Writing Content for Your Buyer Personas
If you’ve done the hard work to research and create several buyer personas, then you’ve laid a fantastic...
3 min read
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January 2, 2024
Why Does IP Exclusion Matter? A Look Into Honest Analytics
You’ve just launched a new website, and your traffic analytics are already soaring. You can’t wait to share them...
4 min read
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December 22, 2023
Stop Juggling Marketing Tools: Find One Solution that Grows with You
3 min read
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December 20, 2023
Marketing Strategy: Making Evangelists Out of Your Stakeholders
Who holds the keys to the kingdom in your marketing world? In a dental office, it’s often the dentist/owner. In a...
3 min read
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December 19, 2023
Writing Like a Content Marketer
You remember college term papers. It was terrific, hand-wringing, teeth-gnashingly tough to sit down and pound...
3 min read
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December 14, 2023
Where Do I Focus? Targeting Tips for Non-Profits
Marketing in the non-profit sector can make you feel like a drop of water in the ocean. You’re being pulled in...
4 min read
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December 13, 2023
Website Traffic Does Not Equal Success
Businesses spend thousands of dollars on marketing tactics such as SEO and PPC to increase their website traffic....
2 min read
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December 12, 2023
Framework for Developing Your Own B2B Marketing Content
Are you feeling a bit anxious about creating content for your B2B marketing? Have you exhausted all your options...
3 min read
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December 7, 2023
3 Challenges in Data Quality and What Marketers Can Do About It
When was the last time you received a marketing email or ad that wasn’t relevant to you at all? Probably not too...
6 min read
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December 6, 2023
3 Reasons You Need a Digital Marketing Strategy Now
Modern manufacturer marketers often find themselves stuck in the same marketing rut: trade shows, trade...
3 min read
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December 5, 2023
3 Reasons to Implement an Inbound Marketing Strategy
In HubSpot's 2023 State of Marketing report, it was noted that nearly 80% of marketers say that marketing has...
4 min read
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November 30, 2023
Maintaining Trust in Inbound Lead Generation and Communication
When a prospect visits your website, he or she has expressed interest in the products or services you offer and,...
2 min read
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November 29, 2023
Think like a Customer-Why all Content Doesn't Matter
There are several ways that Inbound marketing can be superior to traditional stand-alone outbound strategies....
1 min read
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November 28, 2023
The Marketing Cost of NOT Engaging Website Visitors
The initial focus of most inbound marketing campaigns is to direct consumers to a business's website. This goal is
2 min read
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November 24, 2023
Sales and Marketing Alignment
What's the best way to boost the pipeline and streamline processes? Take advice from Business Development expert...
2 min read
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November 22, 2023
Put the Relationship Back Into CRM: 5 Ways to Delight Your Customers
Customer relationship management, or CRM, is the backbone of most sales and marketing efforts. Way back in 1986, a...
3 min read
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November 21, 2023
How to Strategically Organize Content for Lead Generation
Marketing and sales boil down to relationships. It’s about getting to know your prospects and customers well...
11 min read
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November 15, 2023
Understanding Multi-touch Attribution Models
Our customers engage with our brand across multiple channels throughout their “buyer’s journey” before they...
8 min read
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November 14, 2023
Psychographics in Higher Education: A Tailored Approach for HBCUs
Imagine stepping into a world where the statistics on a spreadsheet transform into vivid stories, a world where...
8 min read
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November 9, 2023
Realizing ROI: How to Measure Your Recruitment in Higher Ed Marketing
Water parks with lazy rivers, recreation centers with spas and state-of-the-art fitness equipment, rock-climbing...
3 min read
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November 8, 2023
Utilizing Marketing Resources When Demand Increases and Budget Doesn't
You just had a great recruiting year for incoming students at your college or university. You’re called into a...
3 min read
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November 1, 2023
Why Email Automation by College is a Plus for Higher Ed Recruitment
Email automation is key to recruitment efforts in higher education. With the majority of prospective students...
3 min read
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October 26, 2023
3 Tough Questions To Ask When Building Your Buyer Persona
You must know your customers before you can market to them. It’s Marketing 101. It’s the foundation of inbound...
3 min read
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October 25, 2023
Why Marketing and Sales Teams Should Act as One
Ever wondered why organizations often have separate sales and marketing departments? While there are distinct...
2 min read
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October 23, 2023
Measuring Marketing ROI: The Marketer's Toolbox for Measuring Success
Before any good marketer launches a marketing campaign, they ask themselves one very important question. Will I...
5 min read
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October 19, 2023
3 Key Student Concerns HBCUs Must Answer to Attract Future Graduates
As admissions professionals at Historically Black Colleges and Universities (HBCUs), you hold the key to unlocking...
5 min read
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October 19, 2023
4 Steps to Create Valuable Content for the Content Marketing Game
According to Smart Insights, more than 20% of more than 2,300 marketers said that content marketing would give...
3 min read
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October 16, 2023
Content Strategy: How to Use Topic Clusters
We have all been through enough Google algorithm and technology changes to know that once we think see have...
3 min read
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October 11, 2023
Getting Started with Marketing Automation: Doing More with Less
Marketing and sales teams are equally critical for finding new leads, increasing sales with current customers, and...
2 min read
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October 9, 2023
B2B Content Marketing: What is Content and Why Do We Care?
Imagine a client walks into Mad Men's, Don Draper’s office and says, “What is newspaper advertising, and why...
4 min read
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October 5, 2023
AI in Marketing Content: 3 Ways to Approach and Apply AI in Writing
You’re scrolling LinkedIn, and something eery falls over you. The voice of your favorite thought leader just...
19 min read
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October 5, 2023
5 Lead Generation Tools for Better Monitoring and Management
We put a lot of emphasis on generating qualified leads, and for good reason. Strategic and intentional lead...
8 min read
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September 29, 2023
Why KPIs? Strategically Selecting Your Measurements for Success
“Hope is not a strategy,” commented Oscar-award-winning filmmaker, James Cameron, reflecting on the steps he...
4 min read
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September 27, 2023
How to Use Video to Supercharge your Brand
(This article has been updated since its original publication in 2020) Merriam-Webster defines supercharge as, “to...
7 min read
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September 25, 2023
How Digital Tools and Genuine Interaction Transform the Sales Process
These days, we have access to information galore. We can scroll till our thumbs go numb, follow anyone from...
4 min read
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September 21, 2023
Aligning Sales and Marketing to Maintain and Grow Your CRM
We’re Better Together: Marketing and Sales On the outside looking in, most would assume these departments work...
6 min read
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September 19, 2023
B2B Digital Marketing: Building a Strong Foundation
It is said that a journey of 1,000 miles starts with a single step-- the same is true for a digital marketing plan.
10 min read
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September 18, 2023
Modern College Recruitment Strategies to Reach High School Students
Are you treating your student recruits like a great brand treats potential customers?
3 min read
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September 15, 2023
What Dark Mode Means For Email Marketing
Nothing shakes up the marketing world like a technology trend. The latest? Dark mode. A simple feature that...
6 min read
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September 12, 2023
Unlocking Success: The Role of Storytelling in Elevating HBCU Recruitment and Enrollment
Historically Black Colleges and Universities (HBCUs) stand as pillars of the Black community, offering a rich...
7 min read
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September 6, 2023
HubSpot Releases AI Updates at INBOUND: 7 Tools You Should Use
This week, INBOUND is live in Boston, a conference powered by HubSpot, where marketers go to skill up and learn...
8 min read
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September 6, 2023
Revolutionizing B2B Sales: HubSpot’s Sales Hub Takes Center Stage
Each fall, over 20,000 marketers meet in Boston, Massachusetts for the annual INBOUND conference. Yet again, we’ve...
3 min read
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August 29, 2023
Exploring Threads by Meta in Higher Education Marketing
Threads is a social media platform launched by Meta on July 5, 2023. With 30M+ downloads on its first day of...
8 min read
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August 24, 2023
Top 10 Ways to Generate Leads in 2023
(This blog has been updated from its original version.) You have an amazing product or service.It works. The...
10 min read
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August 22, 2023
Reaching and Engaging Gen Z: A Guide to HBCU Recruitment
In the dynamic landscape of higher education, a new era has dawned with the emergence of Generation Z, often...
6 min read
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August 8, 2023
Keyword Strategy 101: The Importance of Keyword Research
By now, almost all companies have come around to the idea that they need to incorporate content in their marketing...
5 min read
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August 1, 2023
The SMART Guide to ABM Account Management
Effectively managing an ABM program is key to its sustained success.An account-based strategytakes significant...
18 min read
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July 27, 2023
What is a Brand Ambassador Anyway?
You've heard about them. Brand ambassadors are everywhere. Famous faces and voices touting products and pitching...
2 min read
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July 25, 2023
Higher Ed Marketing 101: Why You Need Persona Development in Higher Ed
It goes without saying that the higher education recruitment process has experienced major upheaval in the past...
5 min read
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July 20, 2023
How the BCG Matrix Helps the Agriculture Industry and Why You May Be Missing Your Target
Take a look at your marketing ROI. Do you like what you see? Or does it feel like no matter how much you spend ...
13 min read
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May 26, 2023
Industry Trends: AI Technology in Marketing
AI has significantly impacted marketing, transforming the way content and design are created and the customer...
5 min read
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March 13, 2023
What's New, WhatsApp? A HubSpot Integration
What’s WhatsApp? WhatsApp is an instant messaging and voice-over-IP service that allows users to send texts...
12 min read
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April 21, 2022
Employee Spotlight: Sarah Garrett, Account Manager
We're turning the Employee Spotlight on Sarah Garrett, one of Stratagon's Account Managers. Sarah builds...
3 min read
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January 27, 2022
Sum It Up! Episode 10
Sum It Up Episode 10 is here, and you don't want to miss it! This episode is a recap of everything we've covered...
3 min read
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January 21, 2022
Sum It Up! Episode 9
Sum It Up Episode 9 is here, and you don't want to miss it! This episode is focused on managing your CRM, learning...
3 min read
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January 19, 2022
6 Skills You Need to Land a Marketing Internship
Work Experience During College We’ve all heard the chicken and the egg conversation about education and...
4 min read
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January 10, 2022
A Next Gen Image Format: Is WebP Right For You?
Gaining Transaction Among Web Developers JPEG, PNG, TIFF, GIF, WebP… Wait. WebP, what’s that? If you haven’t...
5 min read
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December 10, 2021
Sum It Up! Bonus Episode
A special bonus episode of Sum It Up with Stratagon is here, and you don't want to miss it! This episode is...
2 min read
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December 7, 2021
Sum It Up! Episode 8
Sum It Up Episode 8 is here, and you don't want to miss it! This episode is focused on addressing the challenges...
4 min read
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December 2, 2021
5 Ways to Combat Bad Data in B2B Marketing: An Actionable HubSpot CRM Cleanup Plan
There’s nothing quite like trying to unravel a CRM full of messy data. One of the biggest data challenges we hear...
8 min read
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November 30, 2021
INBOUND 2021: Top Takeaways and Sessions to Revisit
Stratagon’s INBOUND 2021 Experience Close your eyes. Take a deep breath. Now picture this with us: It’s fall of...
5 min read
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November 20, 2021
Employee Spotlight: Melissa Campbell, Director of Client Services
We're kicking off our Employee Spotlight series with Melissa Campbell, Stratagon's Director of Client Services....
3 min read
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November 5, 2021
Sum It Up! Episode 7
Sum It Up Episode 7 is here, and you don't want to miss it! This episode is focused on preparing for a world...
3 min read
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October 27, 2021
6 Tools to Improve Your Data Quality
Have you ever been in a situation where you’re about to launch a marketing campaign with what you think is a...
5 min read
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October 13, 2021
Sum It Up! Episode 6
Sum It Up Episode 6 is here, and you don't want to miss it! This episode is focused on the why and how of...
3 min read
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August 27, 2021
Sum It Up! Episode 5
Sum It Up Episode 5 is here, and you don't want to miss it! This episode is focused on 5 Smart, Useful Marketing...
3 min read
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August 6, 2021
5 Strategies for Effective and High-Quality Backlinking
Laying the Groundwork for Backlinking Strategies
5 min read
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August 3, 2021
Customer Journey Mapping: 3 Ways It Impacts Your Internal Brand
You know that mapping customer journeys is a critical component of your marketing program from the customer...
2 min read
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July 30, 2021
Sum It Up! Episode 4
Sum It Up Episode 4 is here, and you don't want to miss it! This is a special episode focused on the Top 10 Ways to
5 min read
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July 6, 2021
Sum It Up! Episode 3
Hooray! Episode 3 of SUM IT UP has arrived! Check out Ryan and his tips for optimizing your CRM for enterprise,...
5 min read
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June 18, 2021
B2B Lead Generation: Aligning Marketing and Sales
Lead generation should be like a magnet: the right prospects and companies are drawn to your products and services...
6 min read
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May 25, 2021
Sum It Up! Episode 2
Wait no longer: Episode 2 of SUM IT UP is here! Check out Abigail's insights on the basics of marketing...
5 min read
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April 16, 2021
Sum It Up! Episode 1
Wait no longer: Episode 1 of SUM IT UP is here! Check out Ryan’s thoughts on the future of cookies (not the kind...
5 min read
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April 3, 2021
How to Optimize Your CRM for Enterprise
If you don’t have a comprehensive understanding of who you are selling to, generating new leads and closing sales...
13 min read
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March 25, 2021
Marketing Attribution 101: Insights to Fine Tune Your Strategy
“Show me the money!” When your organization’s executives or sales managers approach you asking for the skinny on...
14 min read
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March 16, 2021
Introducing: Sum It Up with Stratagon
Marketing is constantly changing – that’s why we’re launching Sum It Up with Stratagon, a new video series to keep...
1 min read
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March 1, 2021
Clubhouse App: The Room Where It Happens and Why Marketers Should Care
A couple of months ago, one of my best friends in NYC sent me an Instagram message: “Join Clubhouse! It’s an audio...
16 min read
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February 25, 2021
Optimizing Your Website for Conversions with CMS Hub
Adapted from a presentation by Emily Murphy & Valarie Kouba for the Triad HubSpot User Group on November 20th,...
8 min read
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February 23, 2021
How to Use Attribution in Traditional Marketing
B2B marketers in traditional industries like manufacturing, agriculture & biosciences, furniture & textiles, and...
11 min read
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December 30, 2020
Digital Advertising Strategy: Defining & Understanding Your Data
I love the show Mad Men—the style, the attitude, the epiphany moments of marketing genius, the hardnose...
17 min read
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December 22, 2020
5 Tools and Tips to Spy on Your Competitors
Let’s be honest, at one point or the other we’ve all envisioned ourselves standing at the top of the podium, first...
4 min read
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October 26, 2020
Marketing Personalization: How to Leverage Data to Reach Audiences
Think of the last time you were trying to get someone’s attention across a room – or in a Zoom meeting. What’s the...
8 min read
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October 20, 2020
Virtual Ag Trade Shows: 3 Ways Prepare for a Successful Event
As we continue to weather the COVID-19 pandemic and social distancing restrictions, the demand for online...
10 min read
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October 19, 2020
The Beginner’s Guide to Programmatic Advertising
It seems like digital ads pop up almost everywhere you look—from your social media feeds, to the movies and TV...
5 min read
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August 17, 2020
Banish the CRM Blues: Simplify Cost and Implementation
You’re sitting at your desk wondering what in the world your salespeople are doing on a daily basis. Some of...
20 min read
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June 25, 2020
5 Steps to Implement Integrated Marketing in B2B Furniture & Textiles
Your sales team knows who they want to close, so how do you get your products in front of the most influential...
20 min read
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June 24, 2020
How to Start with Digital Marketing in B2B Furniture and Textiles
A journey of 1,000 miles starts with a single step—the same is true for implementing a digital marketing plan.
14 min read
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June 23, 2020
Intro to Account Mapping for HubSpot’s ABM Tools
Account-Based marketing is a sought-after strategy in aligning B2B marketing and sales because it’s really...
6 min read
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June 19, 2020
What Promotional Channels to Use in Furniture & Textile Manufacturing
While there are countless ways to reach out to and engage with your potential and existing customers, it’s...
6 min read
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June 11, 2020
Why Digital Marketing Makes Sense for B2B Furniture and Textiles
As with most industries, the textile and furniture sales cycles depend heavily on speed and accuracy. Without...
9 min read
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May 21, 2020
A Biased Look at Why You Need a Marketing Agency
We understand there are a lot of facets to an effective marketing strategy. How many times have you felt like your...
6 min read
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April 28, 2020
How to Adapt from Traditional to Digital Sales in the Furniture Industry
If the health crisis happened even a couple of decades ago, you wouldn’t have the marketing and technology...
9 min read
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April 7, 2020
If I Knew What I Know Now: Reflections on Marketing Amidst COVID-19
The world as we know it has changed, and all of us have to wrestle in some way about how to proceed forward. I am...
15 min read
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February 6, 2020
Inbound Marketing in the Ag Sector: How Well Do You Know Today's Farmer?
The only thing consistent in the digital space is change. According to HubSpot’s 2017 State of Inbound report,...
3 min read
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January 20, 2020
Harvesting Creative Design in Agriculture
When I went into graphic design, I had no idea how much I would broaden my knowledge. Agriculture isn’t just all...
3 min read
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January 15, 2020
Agencies and Agriculture: Creating Strategic Growth
That critical decision to invest resources into seeking sage marketing advice from an agency is an important move....
3 min read
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December 18, 2019
Culp Home Fashions Website Revival Showcase
We are a family, and our clients are part of that family. We are genuine, truthful, sincere, hardworking, and...
15 min read
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December 18, 2019
Is Traditional Marketing Dead?
As traditional marketing methods seem to fall more and more by the wayside, it seems everyone these days is...
3 min read
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December 18, 2019
Growing Leadership in Agri-Marketing
Stratagon was a proud recipient of a Regional Best of NAMA award for our kickoff campaign work with Cibus. The...
2 min read
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December 7, 2019
The Sprocket: Hubspot's Performance Analytics Interface
With the wealth of data available to marketers nowadays, we all appreciate clean visuals and streamlined...
1 min read
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October 30, 2019
Social Media Marketing CAN Help Your B2B Marketing Efforts
Do you ever feel like you're an island in a sea of social media insanity? Everyone's Tweeting, Pinning, and...
3 min read
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October 14, 2019
Supercharge Your Paid Digital Advertising
Don’t get lost in the maze of digital advertising – make the most of your ad spend! Digital Specialist Kelly Buck...
2 min read
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October 8, 2019
5 Reasons Why You Should Enable Salesforce Territory Management
So if you're anything like me, you can sometimes get overwhelmed with ALL of the settings inside of...
4 min read
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October 2, 2019
INBOUND 19 Review: First-Timers’ Perspectives
Our team has been attending INBOUND for five years now, so we might be considered old-timers, but INBOUND reveals...
3 min read
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October 1, 2019
Trade Show Return on Investment (ROI)
If you've recently taken part in a conference or trade show, you know the feeling all too well. You’re pumped...
6 min read
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September 5, 2019
A Multi-Channel Approach to Non-Profit and Higher Ed Marketing Success
We’re in Boston, MA for #INBOUND19 – and loving every exhausting, thrilling moment – ya feel me? This morning, we...
4 min read
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August 22, 2019
Marketing Mic Drop: Meet the Stratagon Business Development Team!
“It all starts with a conversation,” Michael Christian, Business Development Lead, explains about wondering where...
1 min read
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August 15, 2019
Panel Session at INBOUND19: A Multi-Channel Approach to Non-Profit and Higher Ed Marketing Success
Join us for “A Multi-Channel Approach to Non-Profit and Higher Ed Marketing Success”! We are hosting an...
1 min read
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August 9, 2019
What's In Your #Inbound19 Bag?
I think I’ll go to Boston – but what will I bring? Inbound19 is quickly approaching and we are gearing up for the...
1 min read
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July 8, 2019
Podcast: What to Expect From Inbound 19
Inbound 2019 is right around the corner, and we are preparing for the greatest digital marketing conference of...
1 min read
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June 13, 2019
5 Reasons #INBOUND19 is a Must for Marketers
Inbound 2019 is only three months away, but there is still time to grab your ticket. Need a little help...
2 min read
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April 9, 2019
Digital Tools to Drive Retail Sales: A Resource Guide
In the furniture retail world, changes occur constantly in trends as well as in the digital realm. How do you stay...
4 min read
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April 5, 2019
5 Reasons to Use Personas in the Furniture Industry
When it comes to effectively marketing your business, how you communicate your company’s product and services –...
4 min read
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March 14, 2019
High Impact Video Marketing for 2019 and Beyond
On its own, video has served as one of the most powerful mediums in telling stories since the Lumière brothers...
7 min read
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February 14, 2019
Is it Too Late to Start Inbound? 5 Questions To Help Guide You
If you’re a marketer, you’re always feeling pressure. The industry is constantly changing, the technology is...
3 min read
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January 17, 2019
Nine Must-Do Marketing Trends in 2019
Need some new ideas for your marketing strategy in the new year? Don’t miss out on the trends that will refresh...
3 min read
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December 31, 2018
CoreMedical Group: An Inbound Growth Story
At Stratagon, we work in collaboration with clients through a spirit of shared passion and innovation. In order to...
14 min read
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November 15, 2018
Why KPIs? How to Determine Which KPIs you should be Tracking
For any marketing activity to work you need two things: A marketing strategy and ways to measure success. That...
3 min read
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November 5, 2018
Client Relationships
Hi! I’m Melissa and I’m an account manager here at Stratagon. I wanted to talk a little bit about agency and...
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October 11, 2018
Influencer Marketing in the Furniture and Textile Industry
In the age of design bloggers, HGTV and weekend DIY decorators, influencer marketing is one of the most powerful...
2 min read
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October 5, 2018
The Blender: Seamlessly Integrating Visuals and Content
Creating engaging content for your audience is a team effort- and as the way users engage with content continues...
2 min read
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September 27, 2018
Conquering the SaaS Content Mountain
As we all know, Software as a Service (SaaS) has grown to be a mountain of an industry, creating opportunities...
4 min read
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August 31, 2018
Closing the Loop in Trade Show Marketing
Trade show planning and closing the loop doesn’t begin after the trade show. The key to consistently closing...
3 min read
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August 16, 2018
Why Did Facebook Make the Algorithm Change to Organic Traffic?
There are way too many pages now creating way too much content for way too many people, and unfortunately, that...
2 min read
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August 16, 2018
Tech Talk: Facebook's Algorithm Changes
Have you noticed a decrease in organic traffic on Facebook since their drastic algorithm changes? As digital...
3 min read
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August 16, 2018
Web Audit 101: A Guide to Assessing Your Company Website
As a business owner, are you contemplating partnering with an agency to increase your company’s marketing effort...
4 min read
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August 9, 2018
Five Things to Consider When Working With an Agency
Are you thinking about working with an agency? There are a few essential tips we can offer to ensure you start...
3 min read
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August 2, 2018
How to Use Chatbots in B2B to Discover Prospect Needs
So, you're looking into chatbots. Understandable. According to a survey by Oracle, 20% of organizations were...
5 min read
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July 11, 2018
TECH TALK: OPTIMIZING YOUR AUTOMATION PRACTICES
The secret sauce for marketing is centered around marketing automation. In this video, Digital Marketing...
2 min read
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June 8, 2018
GDPR Compliance for the Furniture Industry
On May 25th, 2018 the European Union’s General data protection regulation (GDPR) took effect. You may be asking...
7 min read
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October 27, 2017
4 Ways to Use Current Students to Recruit Prospective Students
The task of recruiting millennials is a whole new game, and the days of flashy advertisements and smooth sales...
3 min read
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October 27, 2017
Why Don't You Have a CRM Tool Already?
As a business development lead, my job is to ask prospective clients questions and evaluate if we, as an agency,...
4 min read
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September 21, 2017
5 Tips to Conquer Your First INBOUND Conference
Traveling with work is both exciting and stressful. Your first business conference can be a true first glance...
7 min read
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July 31, 2017
Knocking It Out of the Park: A Dow Microsite With Major League Design
Even within traditional markets and traditional companies, a new idea can knock it out of the park. We began...
4 min read
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July 31, 2017
Lead Scoring Does Not Work...?
Before you call me crazy or bring out sales and marketing professionals worldwide to blow up my twitter feed, let...
4 min read
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June 12, 2017
When Should You Pass Marketing Qualified Leads to Sales?
The relationship between sales and marketing is a critical one. Both teams (should) have one ultimate goal in...
2 min read
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April 26, 2017
5 Ways To Boost Lead Conversion
Congratulations! You’re getting traffic to your content. Your numbers are up everywhere. Prospects are reading...
3 min read
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April 3, 2017
How Inbound Marketing Drives Leads
Often sales and marketing departments within companies operate completely separately with little communication or...
2 min read
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March 27, 2017
Love 'Em Or Leave 'Em: The Last Stage in the Customer Journey
You spend a lot of time thinking about your customer journey. You spend a lot of time thinking about what they're...
2 min read
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March 21, 2017
Industrial Marketing: You Could Totally Fail at Content Marketing
Everyone is doing it. Content marketing, that is. In fact, according to MarketingProfs, over two million blog...
4 min read
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March 13, 2017
3 Ways Marketing Can Work More Effectively with Sales
Many companies have a combined “sales and marketing” department but, often, both arms of the department have...
2 min read
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December 8, 2016
College Recruitment 101: Direct Mail and College Fairs Are Not Enough
Direct mail, campus tours and college fairs have long been the center of the college recruitment process. And for...
2 min read
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October 28, 2016
Digital Assistants - Why are they Worth over $12 billion?
There is a new paid ad opportunity that is emerging and it has to do with your digital assistant friends, Siri,...
1 min read
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December 11, 2015
B2C Content Marketing: What Is Content and Why Do We Care?
Are you sick and tired of hearing about content marketing? Does it sound like the latest buzzword, and you are...
3 min read
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December 3, 2015
B2C Content Marketing: How to Use Content to Engage Your Prospects
If you are a B2C marketer with an inbound component, you’ve probably poured your heart and soul into creating...
3 min read
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December 1, 2015
B2C Content Marketing: How to Hire Someone to Create Content for You
When it comes to content creation, B2C marketers usually fall into one of two categories. 1. Do-It-Yourself Don ...
3 min read
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November 17, 2015
How to Develop Your Own B2B Marketing Content Pt. 1
Meet Marketer Molly. She’s read the articles. She knows what content is and why it’s important. She gets it, ok!...
3 min read
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October 27, 2015
Inbound is Coming...How Game of Thrones Can Help You at Inbound 2015
(For Game of Thrones fans and Marketers in general) It’s hard to believe that HubSpot’s annual conference is...
4 min read
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October 27, 2015
How to Use Google+ for B2B
Google+ isn't simply Google's version of Facebook. It's a complicated program designed around data. This...
3 min read
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October 27, 2015
Is Google+ Even Worth Your Time?
When Google rolled out invitations to Google+ in 2011, the launch was met with a mixture of excitement for the...
3 min read
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October 27, 2015
Not Just for Recipes: Why Pinterest Works for B2B
Whether you rely upon Pinterest for all of your brunch recipes, or thought that the name meant "pretending...
3 min read
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September 1, 2015
The New Networker and Conferences: A Survival Guide
Don’t fear: Everyone’s a little awkward at conferences. Inbound 2015 is around the corner, and attendees are...
4 min read
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July 29, 2015
How to Start Inbound Marketing for Non-Profits
At its core, inbound marketing is the concept of using materials to bring visitors into a website or other...
3 min read
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June 30, 2015
5 Reasons to Convince Your Boss to Let you go to #INBOUND15
Inbound 2015 is only three months away, but there is still time to grab your ticket. Need a little help...
3 min read
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June 25, 2015
Keep your Business Healthy with Marketing Automation
Last January, I decided enough was enough. It was time for me to employ the services of a personal trainer. I had...
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June 23, 2015
Instagram Update: Search and Explore
Today Instagram announced two very large updates. With over 70 million photos and videos posted a day with over...
3 min read
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June 19, 2015
7 Things About Marketing Automation Your Boss Wants To Know
We know you've already fallen in love with marketing automation, and really, what person in your shoes wouldn't?...
3 min read
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June 12, 2015
Brand Ambassadors: How to Engage Your Employees in Your Brand
You're all fired up about your brand. You think your brand is awesome, amazing, all-powerful, almighty,...
2 min read
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June 11, 2015
4 Reasons Why Brand Ambassadors Are Critical to Marketing Strategy
You now know that brand ambassadors aren't just paid celebrities touting your amazing brand. You have brand...
2 min read
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June 5, 2015
Marketing Before a Trade Show: 3 Reasons Why It's Important
Getting ready for a trade show is a big task and usually takes a pretty big chunk out of your marketing budget....
3 min read
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May 26, 2015
Blogging Tips for the Financial Industry
So maybe we convinced you to start a blog with our blog about reasons to blog for the financial industry. If so,...
2 min read
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May 20, 2015
What Facebook's Algorithm Change Means for Your Business
At first glance, social media platforms seem like one of the most organic ways to reach new potential customers...
3 min read
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May 19, 2015
Small Business and CRM - Do You Need It?
This question comes up quite often in my discussions with small to medium businesses: Does Big Data matter to...
3 min read
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May 13, 2015
Does Social Media help with SEO?
Everyone is doing everything they can to get their content noticed. It is a constant competition for sites to...
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May 8, 2015
CRM Failure - Avoid These CRM System Mistakes
In this customer-centric age, the only thing worse (actually exponentially worse) than having no dedicated system...
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May 5, 2015
3 Reasons That You Need Sales Automation in LASIK Marketing
Reaching your ideal LASIK surgery patient population is getting harder and harder to do. Traditional...
3 min read
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April 27, 2015
3 Effective Dental Marketing Ideas
According to a Pew Research Center study conducted in 2011, about 44% of Internet users rely on the web to help...
3 min read
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April 21, 2015
3 Ways to Have Fun with B2C Marketing Automation
Let's be honest. B2B marketers are completely jealous of the B2C marketing environment. There are things you can...
2 min read
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April 20, 2015
3 Reasons Why Marketing Automation Is Effective for Crop Protection
Agriculture is different from many other B2B business environments. The busy times are seasonal. The customer...
3 min read
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April 16, 2015
3 Reasons to Consider Automation for Marketing Your Dental Practice
You've got all your marketing plans lined up: your website is designed to attract potential patients; you've got...
2 min read
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March 19, 2015
Marketing Automation in Manufacturing - 3 Keys to Success
What a great time to be in marketing within manufacturing-based industries. Many manufacturers use retail and...
3 min read
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March 17, 2015
Get Rid of your CRM Implementation Fears
Business owners, the executive team and sales...
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