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B2B Lead Generation: Aligning Marketing and Sales

Lead generation should be like a magnet: the right prospects and companies are drawn to your products and services...

Sum It Up! Episode 2

Wait no longer: Episode 2 of SUM IT UP is here!  Check out Abigail's insights on the basics of marketing...

Sum It Up! Episode 1

Wait no longer: Episode 1 of SUM IT UP is here!  Check out Ryan’s thoughts on the future of cookies (not the kind...

How to Optimize Your CRM for Enterprise

If you don’t have a comprehensive understanding of who you are selling to, generating new leads and closing sales...

Marketing Attribution 101: Insights to Fine Tune Your Strategy

“Show me the money!” When your organization’s executives or sales managers approach you asking for the skinny on...

Introducing: Sum It Up with Stratagon

Marketing is constantly changing – that’s why we’re launching Sum It Up with Stratagon, a new video series to keep...

Clubhouse App: The Room Where It Happens and Why Marketers Should Care

A couple of months ago, one of my best friends in NYC sent me an Instagram message: “Join Clubhouse! It’s an audio...

February 25, 2021

Optimizing Your Website for Conversions with CMS Hub

Adapted from a presentation by Emily Murphy & Valarie Kouba for the Triad HubSpot User Group on November 20th,...

February 23, 2021

How to Use Attribution in Traditional Marketing

B2B marketers in traditional industries like manufacturing, agriculture & biosciences, furniture & textiles, and...

December 30, 2020

Digital Advertising Strategy: Defining & Understanding Your Data

I love the show Mad Men—the style, the attitude, the epiphany moments of marketing genius, the hardnose...

December 22, 2020

5 Tools and Tips to Spy on Your Competitors

Let’s be honest, at one point or the other we’ve all envisioned ourselves standing at the top of the podium, first...

October 26, 2020

Marketing Personalization: How to Leverage Data to Reach Audiences

Think of the last time you were trying to get someone’s attention across a room – or in a Zoom meeting. What’s the...

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