Have you ever wondered why most organizations have separate sales and marketing departments? Sure, there are key differences in job functions from creating content campaigns and building websites to directly engaging with the prospect whether it be via email, phone, or a face-to-face meeting. But, the goal for both sales and marketing never changes: close new customers and delight them with ultimate service.
According to Smart Insights, more than 20% of more than 2,300 marketers said that content marketing would give their business the biggest incremental uplift in leads and sales in 2017. But content marketing isn’t easily mastered, nor is it always easily implemented. What is this beast that marketers everywhere wring their hands over? And how can smart marketers tame that beast and get leads rolling in once and for all?
Traveling with work is both exciting and stressful. Your first business conference can be a true first glance into adulthood. Last year, I attended my first one. It was HubSpot’s INBOUND conference in Boston, and lucky for you, I took notes on how to survive the week. Check out my tips below to conquer your first INBOUND experience.
As traditional marketing methods seem to fall more and more by the wayside, it seems everyone these days is looking for the next hot trend in marketing. The digital world is moving so quickly that by the time most B2B marketers get with the current trends, the Next Big Thing has already come along. B2B marketers are tired of feeling left behind, but, at the same time, they wonder if the same trends driving the B2C market can really be effective in the B2B marketing world.
You spend a lot of time thinking about your customer journey. You spend a lot of time thinking about what they're thinking. You try to anticipate their every thought, want and need as you develop top-of-the-funnel calls-to-action, lead nurturing campaigns and (sweet success!) their welcome e-mails when they become a customer at last. But what happens next?
