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Showing posts by topic: Marketing Strategy (2)

November 15, 2023

Understanding Multi-touch Attribution Models

Our customers engage with our brand across multiple channels throughout their “buyer’s journey” before they...

November 8, 2023

Utilizing Marketing Resources When Demand Increases and Budget Doesn't

You just had a great recruiting year for incoming students at your college or university. You’re called into a...

October 23, 2023

Measuring Marketing ROI: The Marketer's Toolbox for Measuring Success

Before any good marketer launches a marketing campaign, they ask themselves one very important question. Will I...

September 18, 2023

Modern College Recruitment Strategies to Reach High School Students

Are you treating your student recruits like a great brand treats potential customers?

August 29, 2023

Exploring Threads by Meta in Higher Education Marketing

Threads is a social media platform launched by Meta on July 5, 2023. With 30M+ downloads on its first day of...

How the BCG Matrix Helps the Agriculture Industry and Why You May Be Missing Your Target

Take a look at your marketing ROI. Do you like what you see? Or does it feel like no matter how much you spend ...

5 Strategies for Effective and High-Quality Backlinking

Laying the Groundwork for Backlinking Strategies

Customer Journey Mapping: 3 Ways It Impacts Your Internal Brand

You know that mapping customer journeys is a critical component of your marketing program from the customer...

Marketing Attribution 101: Insights to Fine Tune Your Strategy

“Show me the money!” When your organization’s executives or sales managers approach you asking for the skinny on...

December 22, 2020

5 Tools and Tips to Spy on Your Competitors

Let’s be honest, at one point or the other we’ve all envisioned ourselves standing at the top of the podium, first...

October 19, 2020

The Beginner’s Guide to Programmatic Advertising

It seems like digital ads pop up almost everywhere you look—from your social media feeds, to the movies and TV...

What Promotional Channels to Use in Furniture & Textile Manufacturing

While there are countless ways to reach out to and engage with your potential and existing customers, it’s...

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