Blog

Alex Moore

Posts by Alex Moore

Alex Moore, MBA, is a senior partner and marketing strategy expert at Stratagon. In true early adopter fashion, Alex is passionate about marketing technology, automation, CRM and using leading tech tools to create forward movement in business and in life. Connect with him on Twitter.
October 5, 2026

Marketing Data Governance: A Practical Guide for 2026

What if the fastest way to improve marketing measurement isn’t adding another dashboard, but agreeing on what the...
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October 3, 2026

Improving Sales Cycle Velocity: A Practical B2B Growth Framework

What if the fastest way to close more B2B deals isn’t to push buyers harder, but to remove the friction slowing...
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October 3, 2026

HubSpot Power BI Integration Guide: Connect Your CRM Data with Confidence

A connected dashboard can still tell the wrong story. If HubSpot properties, lifecycle stages, and reporting...
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October 1, 2026

Cleaning Up Your HubSpot Portal: A Practical Guide for 2026

Cleaning up your HubSpot portal is rarely a matter of fixing one obvious problem. More often, unreliable data,...
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September 30, 2026

Lead Routing Best Practices: A B2B Checklist for 2026

Fast lead assignment won’t fix a routing process built on unclear ownership or unreliable data. The best lead...
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September 29, 2026

HubSpot Data Migration Checklist: Plan, Move, and Validate Your CRM Data

What if the biggest risk in a HubSpot migration isn’t moving too little data, but carrying every data-quality...
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September 29, 2026

HubSpot Lead Scoring Model Best Practices: A Practical 2026 Guide

A lead score that sales doesn’t trust isn’t a prioritization tool; it’s another dashboard number. The strongest...
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September 28, 2026

What Is Marketing Operations? A Practical Guide for 2026

What if the issue isn’t your campaign strategy, but the system behind it? Teams can have strong ideas and capable...
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September 28, 2026

Sales Enablement Tools: Building a Strategic Revenue Engine in 2026

Did you know that 70% of the content marketing teams spend months perfecting never actually reaches a prospect's...
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September 28, 2026

B2B Customer Segmentation Strategies for 2026

What if your best-fit accounts are already in your database, but disconnected systems and conflicting definitions...
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September 27, 2026

RevOps, Sales Ops, Marketing Ops: 2026 Alignment Guide

What if the friction stalling your revenue growth isn't a lack of talent, but the very structural silos you built...
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September 27, 2026

The Strategic Benefits of HubSpot Operations Hub: A 2026 Guide to RevOps Excellence

Recent research from Forrester reveals that companies with mature Revenue Operations models achieve up to 3x...
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