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Posts by Alex Moore

Alex Moore, MBA, is a senior partner and marketing strategy expert at Stratagon. In true early adopter fashion, Alex is passionate about marketing technology, automation, CRM and using leading tech tools to create forward movement in business and in life. Connect with him on Twitter.

September 12, 2023

Unlocking Success: The Role of Storytelling in Elevating HBCU Recruitment and Enrollment

Historically Black Colleges and Universities (HBCUs) stand as pillars of the Black community, offering a rich...

Customer Journey Mapping: 3 Ways It Impacts Your Internal Brand

You know that mapping customer journeys is a critical component of your marketing program from the customer...

The SMART Guide to ABM Account Management

Effectively managing an ABM program is key to its sustained success.An account-based strategytakes significant...

Modern College Recruitment Strategies to Reach High School Students

Are you treating your student recruits like a great brand treats potential customers?

How to Optimize Your CRM for Enterprise

If you don’t have a comprehensive understanding of who you are selling to, generating new leads and closing sales...

Goodbye, Cookies: 3 Digital Marketing Strategies for the Future

The disappearance of third-party cookies has everyone’s attention. And with their exit drawing nearer, companies...

Intro to Account Mapping for HubSpot’s ABM Tools

Account-Based marketing is a sought-after strategy in aligning B2B marketing and sales because it’s really...

Finally: Account-Based Marketing Tools for All

Account-Based Marketing, or ABM, has been gaining a lot of momentum in the last couple of years. Many ...

December 3, 2019

How to Select An Integrated Marketing Agency That’s Right For You

Choosing the right marketing agency is one of the most important decisions you will make as a marketer. The...

November 29, 2019

3 Steps to Help Overcome Today’s Marketing Issues

I am about as passionate about marketing as one can get. I study it, live it, and love it. The great thing about...

Knocking It Out of the Park: A Dow Microsite With Major League Design

Even within traditional markets and traditional companies, a new idea can knock it out of the park. We began...

Lead Scoring Does Not Work...?

Before you call me crazy or bring out sales and marketing professionals worldwide to blow up my twitter feed, let...

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