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Posts by Alex Moore

Alex Moore, MBA, is a senior partner and marketing strategy expert at Stratagon. In true early adopter fashion, Alex is passionate about marketing technology, automation, CRM and using leading tech tools to create forward movement in business and in life. Connect with him on Twitter.

Marketing Tips for Textile & Furniture Manufacturing Companies in 2024

As you enter this year with fresh ideas, an enhanced budget, and a new start we want to inform you about 3...

Marketing Technology for Student Recruitment

Customer Relationship Management (CRM) systems and Student Information Systems (SIS) are designed to help the...

Account-Based Marketing Tools for All

Account-Based Marketing, or ABM, has been gaining a lot of momentum in the last couple of years. Many ...

February 28, 2024

Marketing for Non-Profits: 5 Ways to do it Differently

Inbound marketing is highly reliant upon internal resources. All businesses are created differently, and...

January 18, 2024

How to Select An Integrated Marketing Agency That’s Right For You

Choosing the right marketing agency to partner with is one of the most important decisions you will make as a...

January 17, 2024

3 Key Steps For Effective Planning

I am about as passionate about marketing as one can get. I study it, live it, and love it. The great thing about...

January 9, 2024

Isn't Integrated Marketing Old News?

Marketers spend far too much time trying to decide which communications strategy is best. Using research studies,...

January 8, 2024

Goodbye, Cookies: 3 Digital Marketing Strategies for the Future

The disappearance of third-party cookies has everyone’s attention. And with Google launching its tracking...

December 13, 2023

Website Traffic Does Not Equal Success

Businesses spend thousands of dollars on marketing tactics such as SEO and PPC to increase their website traffic....

November 30, 2023

Maintaining Trust in Inbound Lead Generation and Communication

When a prospect visits your website, he or she has expressed interest in the products or services you offer and,...

November 14, 2023

Psychographics in Higher Education: A Tailored Approach for HBCUs

Imagine stepping into a world where the statistics on a spreadsheet transform into vivid stories, a world where...

October 19, 2023

3 Key Student Concerns HBCUs Must Answer to Attract Future Graduates

As admissions professionals at Historically Black Colleges and Universities (HBCUs), you hold the key to unlocking...

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