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Posts by Alex Moore

Alex Moore, MBA, is a senior partner and marketing strategy expert at Stratagon. In true early adopter fashion, Alex is passionate about marketing technology, automation, CRM and using leading tech tools to create forward movement in business and in life. Connect with him on Twitter.

November 29, 2019

3 Steps to Help Overcome Today’s Marketing Issues

I am about as passionate about marketing as one can get. I study it, live it, and love it. The great thing about...

Knocking It Out of the Park: A Dow Microsite With Major League Design

Even within traditional markets and traditional companies, a new idea can knock it out of the park. We began...

Lead Scoring Does Not Work...?

Before you call me crazy or bring out sales and marketing professionals worldwide to blow up my twitter feed, let...

Industrial Marketing: You Could Totally Fail at Content Marketing

Everyone is doing it. Content marketing, that is. In fact, according to MarketingProfs, over two million blog...

December 8, 2016

College Recruitment 101: Direct Mail and College Fairs Are Not Enough

Direct mail, campus tours and college fairs have long been the center of the college recruitment process. And for...

Marketing Technology for Student Recruitment

Customer Relationship Management (CRM) systems and Student Information Systems (SIS) are designed to help the...

January 29, 2016

Marketing Tips for Textile & Furniture Manufacturing Companies in 2016

As you enter the new year with fresh ideas, enhanced budget, and a new start we want to inform you about 3...

October 27, 2015

Marketing for Non-Profits: 5 Ways to do it Differently

Inbound marketing is highly reliant upon internal resources. All businesses are created differently, and...

Small Business and CRM - Do You Need It?

This question comes up quite often in my discussions with small to medium businesses: Does Big Data matter to...

CRM Failure - Avoid These CRM System Mistakes

In this customer-centric age, the only thing worse (actually exponentially worse) than having no dedicated system...

Marketing Automation in Manufacturing - 3 Keys to Success

What a great time to be in marketing within manufacturing-based industries. Many manufacturers use retail and...

February 19, 2015

Salesforce or SAP CRM: The Inside Leaks

One of the most time-consuming aspects of any CRM implementation for any enterprise is the selection of the...

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