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Posts by Alex Moore

Alex Moore, MBA, is a senior partner and marketing strategy expert at Stratagon. In true early adopter fashion, Alex is passionate about marketing technology, automation, CRM and using leading tech tools to create forward movement in business and in life. Connect with him on Twitter.

November 30, 2023

Maintaining Trust in Inbound Lead Generation and Communication

When a prospect visits your website, he or she has expressed interest in the products or services you offer and,...

November 14, 2023

Psychographics in Higher Education: A Tailored Approach for HBCUs

Imagine stepping into a world where the statistics on a spreadsheet transform into vivid stories, a world where...

October 19, 2023

3 Key Student Concerns HBCUs Must Answer to Attract Future Graduates

As admissions professionals at Historically Black Colleges and Universities (HBCUs), you hold the key to unlocking...

October 11, 2023

Getting Started with Marketing Automation: Doing More with Less

Marketing and sales teams are equally critical for finding new leads, increasing sales with current customers, and...

September 18, 2023

Modern College Recruitment Strategies to Reach High School Students

Are you treating your student recruits like a great brand treats potential customers?

September 12, 2023

Unlocking Success: The Role of Storytelling in Elevating HBCU Recruitment and Enrollment

Historically Black Colleges and Universities (HBCUs) stand as pillars of the Black community, offering a rich...

The SMART Guide to ABM Account Management

Effectively managing an ABM program is key to its sustained success.An account-based strategytakes significant...

Customer Journey Mapping: 3 Ways It Impacts Your Internal Brand

You know that mapping customer journeys is a critical component of your marketing program from the customer...

How to Optimize Your CRM for Enterprise

If you don’t have a comprehensive understanding of who you are selling to, generating new leads and closing sales...

Intro to Account Mapping for HubSpot’s ABM Tools

Account-Based marketing is a sought-after strategy in aligning B2B marketing and sales because it’s really...

Knocking It Out of the Park: A Dow Microsite With Major League Design

Even within traditional markets and traditional companies, a new idea can knock it out of the park. We began...

Lead Scoring Does Not Work...?

Before you call me crazy or bring out sales and marketing professionals worldwide to blow up my twitter feed, let...

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