Blog

Alex Moore

Posts by Alex Moore

Alex Moore, MBA, is a senior partner and marketing strategy expert at Stratagon. In true early adopter fashion, Alex is passionate about marketing technology, automation, CRM and using leading tech tools to create forward movement in business and in life. Connect with him on Twitter.
October 14, 2026

Improving Marketing and Sales Data Alignment: A Practical Guide

What if marketing celebrates a campaign as a success while sales sees few worthwhile opportunities? Improving...
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October 12, 2026

Marketing Tech Vendor Selection: 2026 Buying Guide

Marketers actively used just 49% of their available marketing technology stack in 2025, according to Gartner’s...
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October 12, 2026

ABM Content Strategy: Turn Target Accounts Into Meaningful Engagement

A target-account list won’t create meaningful engagement on its own. An effective abm content strategy starts with...
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October 10, 2026

How to Manage a Marketing Tech Budget: A Practical 2026 Guide

Gartner reports that marketing budgets averaged 7.8% of company revenue in 2026, only slightly above 7.7% in 2025....
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October 9, 2026

HubSpot Operations Hub Use Cases: 7 Ways to Improve Data and Processes

What if the biggest drag on growth isn’t a lack of data, but the work required to make it trustworthy and useful?...
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October 8, 2026

Data Strategy for Revenue Operations: A Practical Guide

What if your revenue teams needed fewer dashboards and better decisions? When marketing, sales, and customer data...
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October 8, 2026

Sales Pipeline Management Best Practices for Predictable Growth

A CRM full of opportunities can still leave leaders guessing. The difference between a crowded pipeline and a...
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October 6, 2026

How RevOps Improves Customer Lifecycle Management

A customer experience can lose consistency long before a customer decides to leave. It often frays at the...
11 min read
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October 6, 2026

How to Ensure Marketing Data Integrity: A Practical Framework for 2026

What if the biggest obstacle to better marketing decisions isn’t a lack of data, but a lack of confidence in the...
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October 5, 2026

Marketing Data Governance: A Practical Guide for 2026

What if the fastest way to improve marketing measurement isn’t adding another dashboard, but agreeing on what the...
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October 3, 2026

Improving Sales Cycle Velocity: A Practical B2B Growth Framework

What if the fastest way to close more B2B deals isn’t to push buyers harder, but to remove the friction slowing...
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October 3, 2026

HubSpot Power BI Integration Guide: Connect Your CRM Data with Confidence

A connected dashboard can still tell the wrong story. If HubSpot properties, lifecycle stages, and reporting...
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