Blog

Posts by Emily Murphy

As an Account Manager on the Client Services Team at Stratagon, Emily is able to flaunt her passion for marketing strategy each and every day. Want to pick her brain on the latest marketing trend? Connect with her via LinkedIn.

November 15, 2023

Understanding Multi-touch Attribution Models

Our customers engage with our brand across multiple channels throughout their “buyer’s journey” before they...

October 23, 2023

Measuring Marketing ROI: The Marketer's Toolbox for Measuring Success

Before any good marketer launches a marketing campaign, they ask themselves one very important question. Will I...

September 15, 2023

What Dark Mode Means For Email Marketing

Nothing shakes up the marketing world like a technology trend. The latest? Dark mode. A simple feature that...

Keyword Strategy 101: The Importance of Keyword Research

By now, almost all companies have come around to the idea that they need to incorporate content in their marketing...

How the BCG Matrix Helps the Agriculture Industry and Why You May Be Missing Your Target

Take a look at your marketing ROI. Do you like what you see? Or does it feel like no matter how much you spend ...

February 25, 2021

Optimizing Your Website for Conversions with CMS Hub

Adapted from a presentation by Emily Murphy & Valarie Kouba for the Triad HubSpot User Group on November 20th,...

October 19, 2020

The Beginner’s Guide to Programmatic Advertising

It seems like digital ads pop up almost everywhere you look—from your social media feeds, to the movies and TV...

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