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Showing posts by topic: Digital Marketing (2)

September 27, 2023

How to Use Video to Supercharge your Brand

(This article has been updated since its original publication in 2020) Merriam-Webster defines supercharge as, “to...

September 19, 2023

B2B Digital Marketing: Building a Strong Foundation

It is said that a journey of 1,000 miles starts with a single step-- the same is true for a digital marketing plan.

September 15, 2023

What Dark Mode Means For Email Marketing

Nothing shakes up the marketing world like a technology trend. The latest? Dark mode. A simple feature that...

September 12, 2023

Unlocking Success: The Role of Storytelling in Elevating HBCU Recruitment and Enrollment

Historically Black Colleges and Universities (HBCUs) stand as pillars of the Black community, offering a rich...

August 29, 2023

Exploring Threads by Meta in Higher Education Marketing

Threads is a social media platform launched by Meta on July 5, 2023. With 30M+ downloads on its first day of...

Keyword Strategy 101: The Importance of Keyword Research

By now, almost all companies have come around to the idea that they need to incorporate content in their marketing...

How the BCG Matrix Helps the Agriculture Industry and Why You May Be Missing Your Target

Take a look at your marketing ROI. Do you like what you see? Or does it feel like no matter how much you spend ...

Industry Trends: AI Technology in Marketing

AI has significantly impacted marketing, transforming the way content and design are created and the customer...

Marketing Attribution 101: Insights to Fine Tune Your Strategy

“Show me the money!” When your organization’s executives or sales managers approach you asking for the skinny on...

Clubhouse App: The Room Where It Happens and Why Marketers Should Care

A couple of months ago, one of my best friends in NYC sent me an Instagram message: “Join Clubhouse! It’s an audio...

February 25, 2021

Optimizing Your Website for Conversions with CMS Hub

Adapted from a presentation by Emily Murphy & Valarie Kouba for the Triad HubSpot User Group on November 20th,...

February 23, 2021

How to Use Attribution in Traditional Marketing

B2B marketers in traditional industries like manufacturing, agriculture & biosciences, furniture & textiles, and...

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