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Love 'Em Or Leave 'Em: The Last Stage in the Customer Journey

You spend a lot of time thinking about your customer journey. You spend a lot of time thinking about what they're thinking. You try to anticipate their every thought, want and need as you develop top-of-the-funnel calls-to-action, lead nurturing campaigns and (sweet success!) their welcome e-mails when they become a customer at last. But what happens next?

Industrial Marketing: You Could Totally Fail at Content Marketing

Everyone is doing it. Content marketing, that is. In fact, according to MarketingProfs, over two million blog posts are written every day. Yes, you read that right: Two million. Everyone who is anyone in marketing has bought into the content marketing game and they are playing it. And they are playing hard. You may be a little more fortunate if you’re playing in the manufacturing or industrial marketing arena. While it’s a debatable point, those industries tend to be a little slower to adopt the latest trends. However, if you take a look at Twitter these days, you’ll see more and more manufacturing and industrial companies making their presence known in the digital space.

3 Ways Marketing Can Work More Effectively with Sales

Many companies have a combined “sales and marketing” department but, often, both arms of the department have difficulty joining forces to work effectively together. The reasons why marketing and sales typically don’t work as well together vary but it often boils down to “good on paper” vs. “real-life customers.” Marketing teams tend to look at customer segments and data while sales teams tend to think more in terms of individual customers and actual product orders. Sales thinks marketing has a head-in-the-clouds perspective and marketing thinks sales is too pigheaded to listen to suggestions.

University Marketing: 3 Ways to Keep Your Recruitment Marketing Fresh

Let’s face it: high school students are inundated with college recruitment options. Top-tier students are bombarded with e-mails, direct mail pieces and even the occasional phone contact. Even lower-performing students are getting three to five direct mail solicitations every week as well as at least one email each day. Higher education marketers are pressured to continue to execute new ideas (preferably with low-budgets) to stand out in the already crowded mailboxes (virtual and literal) of prospective students.

3 Tough Questions To Ask When Building Your Buyer Persona

You must know your customer before you can market to them. It’s Marketing 101. It’s the foundation of inbound marketing. After all, how are you going to creative compelling calls-to-action if you have no idea what makes your target customer tick? And these days, it seems that every Molly Marketer is on board with creating buyer personas. To know your customer is to sell to them. But how deep into your customer psyche do you go? To really know your customer is to convert them into evangelists for your business.

Customer Journey Mapping: 3 Ways It Impacts Your Internal Brand

You know that mapping customer journeys is a critical component of your marketing program from the customer perspective. However, have you stopped to consider how going through the mapping process can positively impact your company and your sales?


Are You Telling Your Customers Where to Go?

There is fierce competition for your customers’ attention. Whether you believe the Media Dynamics 2014 study that stated consumers were exposed to, on average, 362 ads each day or the HubSpot infographic that estimates consumers see 5,000 marketing messages every day, the truth is that customers are bombarded with messages. They are inundated with brand messaging, tantalizing promotions and product promises each and every day.


How do you cut through the clutter, grab customer attention and get them to focus on your brand?

College Recruitment and Admissions: Why Direct Mail and College Fairs Are Not Enough

Direct mail, campus tours and college fairs have long been the center of the college recruitment process. And for years, they worked.

In the last decade, though, schools have had to work harder and smarter in a fiercely competitive market to recruit the right students.  These traditional methods still have a place in the process, but they are not effective throughout all stages of the recruitment funnel. Many schools, however, have not adjusted their strategies.

Digital Assistants – Who Are They and Why are they Worth over $12 billion?

There is a new paid ad opportunity that is emerging and it has to do with your digital assistant friends, Siri, Google Now, Alexa and Cortana. So what, (or who) is a digital assistant? A digital assistant, also called a virtual assistant, is an application program that can understand natural language and complete electronic tasks for the end user. 

Marketing Technology for Student Recruitment

Customer Relationship Management (CRM) systems and Student Information Systems (SIS) are designed to help the higher education community provide a better experience for their prospects. With so many people accustomed to digital communication and online research, a CRM system is vital to smoothing out the connection process between the institution and its prospects.  Some SIS platforms will contain CRM features, while others will integrate with third-party CRM applications to deliver best-in-breed functionality.

Modern College Recruitment Strategies to Reach High School Students

Are you treating your student recruits like a great brand treats potential customers?

Schools all across the nation are starting to use corporate marketers to approach their recruits with a message that effectively sells the school's passion, mission and capabilities.

Today’s consumers are quickly changing how they shop and how they make their decisions. Traditional marketing experts used interruptive tactics that tried to catch the consumer off guard and subliminally motivate them towards a purchase decision or brand recognition. Today’s consumers—especially the younger generations—are too savvy for this technique.

3 Marketing Tips for Textile & Furniture Manufacturing Companies in 2016


As you enter the new year with fresh ideas, enhanced budget, and a new start we want to inform you about 3 things that you should be considering as you embark on the journey of 2016. We will help you to avoid some unintended detours as well. Download our whitepaper at the end to visualize the full picture.

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