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Stratagon was a proud recipient of a Regional Best of NAMA award for our kickoff campaign work with Cibus. The agency was recognized for our SU 2017 Canola Kickoff Campaign with Cibus and placed as a NAMA National Finalist in the Multi-Media Campaigns division.

This campaign, in particular, was uniquely positioned in that Stratagon and Cibus determined the most success would come from aligning ourselves with two separate target markets, identifying both canola retailers and target growers primarily located in North Dakota and Montana.

Through carefully curated individualized and eye-catching collateral, we positioned Cibus (a newer contender breaking into the canola seed market) as a trusted high-yield research and technology backed player. 

On May 25^th, 2018 the European Union’s General data protection regulation (GDPR) took effect. You may be asking yourself, what does that have to do with me? I’m a furniture manufacturer located in the United States. How can an EU law affect my business?

You’re not alone. In a recent survey conducted by Sage, 91% of American businesses lacked awareness surrounding details of the GDPR. 84% of those surveyed don’t understand the implications for their specific businesses.

Project managers (PMs) and account managers (AMs) are usually in a position to be many things to many people. Lucky us! From leading a team to applying oversight or strategy to juggling client demands, we need to be at the top of our game when it comes to managing projects and people.

The task of recruiting millennials is a whole new game, and the days of flashy advertisements and smooth sales pitches are dead. Let’s be real – a college education is expensive. Prospective students need more than nice fliers and a holiday card in the mail to commit to your institution. Prospects want hard evidence that they will get their money’s worth if they choose to attend your university, and what better proof can you offer than your thriving current students?

As a business development lead, my job is to ask prospective clients questions and evaluate if we, as an agency, can help with their marketing efforts. I speak with small businesses and Fortune 100 companies and see my share of business strategies (or lack thereof). It still amazes me, however, how many times I learn that companies, regardless of size, are still not using a Client Relationship Management (CRM) tool.

Do you think you have SEO figured out? You probably do because you are a marketing genius, and already know everything there is to know about it. But guess what? Search has changed again.  

According to Smart Insights, more than 20% of more than 2,300 marketers said that content marketing would give their business the biggest incremental uplift in leads and sales in 2017.  But content marketing isn’t easily mastered, nor is it always easily implemented.  What is this beast that marketers everywhere wring their hands over? And how can smart marketers tame that beast and get leads rolling in once and for all?

Traveling with work is both exciting and stressful. Your first business conference can be a true first glance into adulthood. Last year, I attended my first one. It was HubSpot’s INBOUND conference in Boston, and lucky for you, I took notes on how to survive the week. Check out my tips below to conquer your first INBOUND experience.  

As traditional marketing methods seem to fall more and more by the wayside, it seems everyone these days is looking for the next hot trend in marketing. The digital world is moving so quickly that by the time most B2B marketers get with the current trends, the Next Big Thing has already come along.  B2B marketers are tired of feeling left behind, but, at the same time, they wonder if the same trends driving the B2C market can really be effective in the B2B marketing world. 

The answer isn’t really all that cut-and-dry.  The truth of the matter lies somewhere in the middle.  Tired old postcards are just that…tired.  And emails (which are, believe it or not, considered more and more to be traditional) are only effective with succinct subject lines, consideration for A/B testing and relevant calls-to-action.  But incorporating some traditional marketing methods into a forward-thinking digital strategy can have impactful results.

Even within traditional markets and traditional companies, a new idea can knock it out of the park. We began partnering with our client, Dow AgroSciences, two years ago. Dow AgroSciences is a subsidiary of the Dow Chemical Company and specializes in agricultural chemicals, seeds and biotechnology solutions.

Before you call me crazy or bring out sales and marketing professionals worldwide to blow up my twitter feed, let me explain! Lead scoring does not work unless you have a full marketing and technology stack to score lead activities correctly and a tightly aligned sales and marketing team to take action, providing timely feedback on lead interactions and lead quality. Now see, that statement was certainly too long for a blog title, and search engines only allow so many characters to show in titles anyway.