Blog

November 28, 2023

The Marketing Cost of NOT Engaging Website Visitors

The initial focus of most inbound marketing campaigns is to direct consumers to a business's website. This goal is
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November 24, 2023

Sales and Marketing Alignment

What's the best way to boost the pipeline and streamline processes? Take advice from Business Development expert...
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November 22, 2023

Put the Relationship Back Into CRM: 5 Ways to Delight Your Customers

Customer relationship management, or CRM, is the backbone of most sales and marketing efforts. Way back in 1986, a...
3 min read
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November 21, 2023

How to Strategically Organize Content for Lead Generation

Marketing and sales boil down to relationships. It’s about getting to know your prospects and customers well...
11 min read
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November 15, 2023

Understanding Multi-touch Attribution Models

Our customers engage with our brand across multiple channels throughout their “buyer’s journey” before they...
8 min read
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November 14, 2023

Psychographics in Higher Education: A Tailored Approach for HBCUs

Imagine stepping into a world where the statistics on a spreadsheet transform into vivid stories, a world where...
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November 9, 2023

Realizing ROI: How to Measure Your Recruitment in Higher Ed Marketing

Water parks with lazy rivers, recreation centers with spas and state-of-the-art fitness equipment, rock-climbing...
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November 8, 2023

Utilizing Marketing Resources When Demand Increases and Budget Doesn't

You just had a great recruiting year for incoming students at your college or university. You’re called into a...
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November 1, 2023

Why Email Automation by College is a Plus for Higher Ed Recruitment

Email automation is key to recruitment efforts in higher education. With the majority of prospective students...
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October 26, 2023

3 Tough Questions To Ask When Building Your Buyer Persona

You must know your customers before you can market to them. It’s Marketing 101. It’s the foundation of inbound...
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October 25, 2023

Why Marketing and Sales Teams Should Act as One

Ever wondered why organizations often have separate sales and marketing departments? While there are distinct...
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October 23, 2023

Measuring Marketing ROI: The Marketer's Toolbox for Measuring Success

Before any good marketer launches a marketing campaign, they ask themselves one very important question. Will I...
5 min read
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