Blog

December 5, 2023

3 Reasons to Implement an Inbound Marketing Strategy

In HubSpot's 2023 State of Marketing report, it was noted that nearly 80% of marketers say that marketing has...
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November 30, 2023

Maintaining Trust in Inbound Lead Generation and Communication

When a prospect visits your website, he or she has expressed interest in the products or services you offer and,...
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November 29, 2023

Think like a Customer-Why all Content Doesn't Matter

There are several ways that Inbound marketing can be superior to traditional stand-alone outbound strategies....
1 min read
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November 28, 2023

The Marketing Cost of NOT Engaging Website Visitors

The initial focus of most inbound marketing campaigns is to direct consumers to a business's website. This goal is
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November 24, 2023

Sales and Marketing Alignment

What's the best way to boost the pipeline and streamline processes? Take advice from Business Development expert...
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November 22, 2023

Put the Relationship Back Into CRM: 5 Ways to Delight Your Customers

Customer relationship management, or CRM, is the backbone of most sales and marketing efforts. Way back in 1986, a...
3 min read
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November 21, 2023

How to Strategically Organize Content for Lead Generation

Marketing and sales boil down to relationships. It’s about getting to know your prospects and customers well...
11 min read
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November 15, 2023

Understanding Multi-touch Attribution Models

Our customers engage with our brand across multiple channels throughout their “buyer’s journey” before they...
8 min read
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November 14, 2023

Psychographics in Higher Education: A Tailored Approach for HBCUs

Imagine stepping into a world where the statistics on a spreadsheet transform into vivid stories, a world where...
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November 9, 2023

Realizing ROI: How to Measure Your Recruitment in Higher Ed Marketing

Water parks with lazy rivers, recreation centers with spas and state-of-the-art fitness equipment, rock-climbing...
3 min read
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November 8, 2023

Utilizing Marketing Resources When Demand Increases and Budget Doesn't

You just had a great recruiting year for incoming students at your college or university. You’re called into a...
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November 1, 2023

Why Email Automation by College is a Plus for Higher Ed Recruitment

Email automation is key to recruitment efforts in higher education. With the majority of prospective students...
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