Blog

Posts by Michael Christian

Michael Christian - Business Development Lead

Michael’s natural curiosity has been put to good use in a 20 year career in business development. Asking questions to understand needs is where he shines. He wants to know how he can help you and your business grow. When he is not networking and working with clients, he spends his free time chasing and coaching two little girls in whatever sports they are interested in at the time. Loves all things and people associated with automobiles!

January 10, 2024

What Can Sales Managers and Representatives Gain From a CRM?

As a business development lead, it still amazes me that so many sales and services organizations are not using a ...

January 3, 2024

3 Tips for Writing Content for Your Buyer Personas

If you’ve done the hard work to research and create several buyer personas, then you’ve laid a fantastic...

December 6, 2023

3 Reasons You Need a Digital Marketing Strategy Now

Modern manufacturer marketers often find themselves stuck in the same marketing rut: trade shows, trade...

November 8, 2023

Utilizing Marketing Resources When Demand Increases and Budget Doesn't

You just had a great recruiting year for incoming students at your college or university. You’re called into a...

If I Knew What I Know Now: Reflections on Marketing Amidst COVID-19

The world as we know it has changed, and all of us have to wrestle in some way about how to proceed forward. I am...

January 15, 2020

Agencies and Agriculture: Creating Strategic Growth

That critical decision to invest resources into seeking sage marketing advice from an agency is an important move....

5 Reasons #INBOUND19 is a Must for Marketers

Inbound 2019 is only three months away, but there is still time to grab your ticket. Need a little help...

August 16, 2018

Web Audit 101: A Guide to Assessing Your Company Website

As a business owner, are you contemplating partnering with an agency to increase your company’s marketing effort...

Five Things to Consider When Working With an Agency

Are you thinking about working with an agency? There are a few essential tips we can offer to ensure you start...

October 27, 2017

Why Don't You Have a CRM Tool Already?

As a business development lead, my job is to ask prospective clients questions and evaluate if we, as an agency,...

How Inbound Marketing Drives Leads

Often sales and marketing departments within companies operate completely separately with little communication or...

3 Ways Marketing Can Work More Effectively with Sales

Many companies have a combined “sales and marketing” department but, often, both arms of the department have...

All posts Next Page