Blog

March 21, 2017

Industrial Marketing: You Could Totally Fail at Content Marketing

Everyone is doing it. Content marketing, that is. In fact, according to MarketingProfs, over two million blog...
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March 13, 2017

3 Ways Marketing Can Work More Effectively with Sales

Many companies have a combined “sales and marketing” department but, often, both arms of the department have...
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December 8, 2016

College Recruitment 101: Direct Mail and College Fairs Are Not Enough

Direct mail, campus tours and college fairs have long been the center of the college recruitment process. And for...
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October 28, 2016

Digital Assistants - Why are they Worth over $12 billion?

There is a new paid ad opportunity that is emerging and it has to do with your digital assistant friends, Siri,...
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December 11, 2015

B2C Content Marketing: What Is Content and Why Do We Care?

Are you sick and tired of hearing about content marketing? Does it sound like the latest buzzword, and you are...
3 min read
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December 3, 2015

B2C Content Marketing: How to Use Content to Engage Your Prospects

If you are a B2C marketer with an inbound component, you’ve probably poured your heart and soul into creating...
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December 1, 2015

B2C Content Marketing: How to Hire Someone to Create Content for You

When it comes to content creation, B2C marketers usually fall into one of two categories. 1. Do-It-Yourself Don ...
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November 17, 2015

How to Develop Your Own B2B Marketing Content Pt. 1

Meet Marketer Molly. She’s read the articles. She knows what content is and why it’s important. She gets it, ok!...
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October 27, 2015

Inbound is Coming...How Game of Thrones Can Help You at Inbound 2015

(For Game of Thrones fans and Marketers in general) It’s hard to believe that HubSpot’s annual conference is...
4 min read
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October 27, 2015

How to Use Google+ for B2B

Google+ isn't simply Google's version of Facebook. It's a complicated program designed around data. This...
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October 27, 2015

Is Google+ Even Worth Your Time?

When Google rolled out invitations to Google+ in 2011, the launch was met with a mixture of excitement for the...
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October 27, 2015

Not Just for Recipes: Why Pinterest Works for B2B

Whether you rely upon Pinterest for all of your brunch recipes, or thought that the name meant "pretending...
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