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Showing posts by topic: Content Marketing (2)

December 11, 2015

B2C Content Marketing: What Is Content and Why Do We Care?

Are you sick and tired of hearing about content marketing? Does it sound like the latest buzzword, and you are...

December 3, 2015

B2C Content Marketing: How to Use Content to Engage Your Prospects

If you are a B2C marketer with an inbound component, you’ve probably poured your heart and soul into creating...

December 1, 2015

B2C Content Marketing: How to Hire Someone to Create Content for You

When it comes to content creation, B2C marketers usually fall into one of two categories. 1. Do-It-Yourself Don ...

November 19, 2015

How to Develop your Own b2b marketing Content Pt. 2

Feeling nervous about developing your own content for B2B marketing? Have you exhausted all options for...

November 17, 2015

How to Develop Your Own B2B Marketing Content Pt. 1

Meet Marketer Molly. She’s read the articles. She knows what content is and why it’s important. She gets it, ok!...

October 30, 2015

What does Content Mean?

You are hearing all about Content! Content! Content! But what is it? What does it really mean? Let’s talk about...

Blogging Tips for the Financial Industry

So maybe we convinced you to start a blog with our blog about reasons to blog for the financial industry. If so,...

Automated Email Marketing for Higher Ed - Your Job Just Got Easier

Last week, I posted a blog about how great marketing automation is for higher education. I wanted to give a...

Everybody Is Doing It—Creating Great Blog Content In 7 Easy Steps

So we have all been there—you did something naughty when you were little and your only excuse was, “Well...

Writing Like a Content Marketer

You remember college term papers. It was terrifically, hand-wringingly, teeth-gnashingly tough to sit down and...

Think like a Customer-Why all Content Doesn't Matter

There are several ways that Inbound marketing can be superior to traditional stand-alone outbound strategies....

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