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Posts by Valarie Kouba

Valarie is an Account Manager at Stratagon who loves data-driven strategic decisions, quick wit, and helping people better understand and communicate with their audiences. Valarie is passionate about measurable growth in her team's campaigns and her ever-growing collection of houseplants. Connect with her on LinkedIn!

ABM in Agriculture: 7 Steps to Reaching Target Accounts

Account-Based Marketing (ABM) is an increasingly popular strategy for B2B organizations across a wide range of...

January 23, 2024

5 Ways to Combat Bad Data in B2B Marketing: An Actionable HubSpot CRM Cleanup Plan (Bad CTA)

There’s nothing quite like trying to unravel a CRM full of messy data. One of the biggest data challenges we hear...

January 2, 2024

Why Does IP Exclusion Matter? A Look Into Honest Analytics

You’ve just launched a new website, and your traffic analytics are already soaring. You can’t wait to share them...

October 5, 2023

5 Lead Generation Tools for Better Monitoring and Management

We put a lot of emphasis on generating qualified leads, and for good reason. Strategic and intentional lead...

September 21, 2023

Aligning Sales and Marketing to Maintain and Grow Your CRM

We’re Better Together: Marketing and Sales On the outside looking in, most would assume these departments work...

Higher Ed Marketing 101: Why You Need Persona Development in Higher Ed

It goes without saying that the higher education recruitment process has experienced major upheaval in the past...

January 10, 2022

A Next Gen Image Format: Is WebP Right For You?

Gaining Transaction Among Web Developers JPEG, PNG, TIFF, GIF, WebP… Wait. WebP, what’s that? If you haven’t...

December 2, 2021

5 Ways to Combat Bad Data in B2B Marketing: An Actionable HubSpot CRM Cleanup Plan

There’s nothing quite like trying to unravel a CRM full of messy data. One of the biggest data challenges we hear...

December 18, 2019

Growing Leadership in Agri-Marketing

Stratagon was a proud recipient of a Regional Best of NAMA award for our kickoff campaign work with Cibus. The...

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