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Client Relationships

 Hi! I’m Melissa and I’m an account manager here at Stratagon. I wanted to talk a little bit about agency and client relationships and why it’s key to work hand in hand together for better success.

As a strategic partner, Stratagon is an extension of our clients. It’s important that your agency plays an integral role in your business strategy and is influential in driving business results.

The Blender: Seamlessly Integrating Visuals and Content

Creating engaging content for your audience is a team effort- and as the way users engage with content continues to evolve, so do marketers' strategies. Graphic Designer Emily Butler and Content Specialist Catherine Whitaker paired up for this episode of The Blender.

Conquering the SaaS Content Mountain

 

 

As we all know, Software as a Service (SaaS) has grown to be a mountain of an industry,  creating opportunities in the marketplace that is anticipated to grow astronomically- to $75.7 billion by 2020. The demand continues to heighten as both consumers and business services rely more and more on the power and capabilities for day-to-day continuity. 

Converting ROI Post Trade Show

 

 

If you've recently taken part in a conference or trade show, you know the feeling all too well. You’re pumped up and excited about your prospects—and utterly exhausted.

The Sprocket: Hubspot's Performance Analytics Interface

 

With the wealth of data available to marketers nowadays, we all appreciate clean visuals and streamlined interfaces that prioritize usability when looking at analytics. Hubspot's latest update to their performance analytics interface is not only easier on the eyes but ensures that data is more digestible for ease of use. Inbound Marketing Associate Justin demoed a few key updates in this video.

Tech Talk: Facebook's Algorithm Changes

 

Have you noticed a decrease in organic traffic on Facebook since their drastic algorithm changes? As digital marketers, we've certainly noticed a difference. While we can't change the algorithm, we can stay proactive and adjust our social strategies accordingly. Account Manager Kassi Whitman shares her takeaways and tips on prioritizing content that will respond well to these recent changes in the video below.

Five Things to Consider When Working With an Agency

 

Are you thinking about working with an agency? There are a few essential tips we can offer to ensure you start off on the right track, from marketing assessments to technology audits. Business Development Lead Michael Christian brings up the top five things that you should consider before doing so. 

Agencies and Agriculture: Creating Strategic Growth

 

 

That critical decision to invest resources into seeking sage marketing advice from an agency is an important move. For those in agriculture, there are several hurdles you must tackle when trying to grow your business. Nine to Five-ers are few and far between in this world, and the traditional structures of the B2B space are turned on their heads. When agriculture or life science companies struggle to quantify results and have a ton on their plate, an agency may seem like one more thing to juggle. Luckily, an ag-specialized agency will work to streamline your processes, reach (the right) growers and distributors, and do it all with tailored research to ensure you’re not shouting into the void.

 

Getting started with an agency is like establishing just about any other relationship: you want to start off on the right foot with a basis of trust, mutual respect, and shared goals. Find an agency that knows your field as well as you do. From tackling the tradeshow gauntlet with ease to nurturing the correct grower/distributor/retailer customer, here are a few ways an agency will get you growing in the right direction. 

Growing Leadership in Agri-Marketing

 

 

Stratagon was a proud recipient of a Regional Best of NAMA award for our kickoff campaign work with Cibus. The agency was recognized for our SU 2017 Canola Kickoff Campaign with Cibus and placed as a NAMA National Finalist in the Multi-Media Campaigns division.

This campaign, in particular, was uniquely positioned in that Stratagon and Cibus determined the most success would come from aligning ourselves with two separate target markets, identifying both canola retailers and target growers primarily located in North Dakota and Montana.

Through carefully curated individualized and eye-catching collateral, we positioned Cibus (a newer contender breaking into the canola seed market) as a trusted high-yield research and technology backed player. 

 

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